Mcrc advertising services; base year
Ended Indefinite Delivery Contract Awarded Last action
- Contract number
- M0026408D0001
- Awardee
-
Wunderman Thompson LLC UEI SF2NA13BJQU4
- Awarding agency
-
Marine Corps
Department of the Navy, Department of Defense
- Task orders
- 32 $642,617,826 obligated
Award facts
- Opportunity
-
- M0026407R0009 Solicitation number
- Combined order value
- $650,846,862 Current and potential, with all options
- Last date to order 100% complete
- IDV ceiling 99% used
- $651,492,907.00
- Award type
- Single award
- Who can order
- Only the awarding agency
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R499 Support- Professional: Other
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 1 offer Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
Award details come from SAM.gov/FPDS.
About this IDV
This single-award Indefinite Delivery Contract (IDC) was awarded by the U.S. Marine Corps Recruiting Command to Wunderman Thompson LLC, doing business as J. Walter Thompson USA, for advertising and marketing services. The contract has a ceiling value of $651,492,907 and a period of performance from December 2007 through September 2012, with the potential for extensions.
The contracted services encompass a broad scope of advertising and integrated marketing activities to support the Marine Corps' annual recruitment efforts of approximately 40,000 personnel. This includes digital marketing, social media campaigns, awareness media, lead generation strategies, and recruitment marketing materials across multiple channels and demographics. The contract is not set aside for small businesses, indicating Wunderman Thompson's competitive position in the federal advertising and marketing services sector. The task orders issued under this IDC cover a range of labor, other direct costs, and pricing structures, all focused on delivering comprehensive advertising and marketing solutions to the Marine Corps Recruiting Command.
Task orders
Show all 32
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Exercise an Option | $0 | |
| Change Order | $0 | |
| Change Order | $0 | |
| Vendor Address Change | $0 | |
| Other Administrative Action | $0 | |
| Other Administrative Action | $0 | |
| Change Order | $0 | |
| Other Administrative Action | $0 | |
| Exercise an Option | $0 | |
| Other Administrative Action | $0 | |
| Exercise an Option | $0 | |
| Other Administrative Action | $0 | |
| Exercise an Option | $0 | |
| Other Administrative Action | $0 | |
| Other Administrative Action | $0 | |
| Funding Only Action | $0 | |
| Original award | $0 |
Show all 18
Quick answers
Who was awarded contract M0026408D0001?
M0026408D0001 was awarded to Wunderman Thompson LLC by Marine Corps (Department of the Navy) on December 20, 2007.
How much is contract M0026408D0001 worth?
Orders under M0026408D0001 have obligated $642,617,826. Their combined current value, with exercised options, is $650,846,862. M0026408D0001's own ceiling is $651,492,907.
How many orders have been placed under contract M0026408D0001?
32 orders have been placed under M0026408D0001, the latest on December 20, 2012.
Who can order from contract M0026408D0001?
M0026408D0001 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.
Was contract M0026408D0001 competed?
The extent of competition for M0026408D0001 was full and open competition. The government received 1 offer.
On GovTribe
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