Naxion - 2022 market research contract to include qualitative research and quantitative surveys

Active Indefinite Delivery Contract Awarded Last action

Contract number
2031JG22D00011
Awardee
Awarding agency
Task orders
36 $7,972,366 obligated

Award facts

Opportunity
  • 2031JG22R00016 Solicitation number
Combined order value
$7,972,366 Current and potential, with all options
Last date to order 84% complete
IDV ceiling 80% used
$10,000,000.00
Maximum order
$10,000,000.00
Award type
Single award
Who can order
Only the awarding agency
Set-aside
No set-aside
Competition
Full and Open Competition · 2 offers Negotiated Proposal / Quote
Pricing
Order Dependent (IDV only)

Award details come from SAM.gov/FPDS.

About this IDV

The United States Mint awarded a single-award indefinite delivery contract to Naxion Inc., a woman-owned small business, on August 13, 2022, with a $10 million ceiling and an ultimate completion date of August 12, 2027. The IDC establishes Naxion as the Mint's sole prime contractor for comprehensive market research and data analytics support across numismatic programs.

Work is performed in Philadelphia, Pennsylvania, with task order performance also occurring in Washington, DC and other locations as required. The contract covers qualitative and quantitative research services, including surveys, focus groups, product testing, pricing analysis, demand forecasting, web usability studies, and convention experience assessments to support evaluation of the Mint's coin, medal, and collector product offerings.

As of the source date, the Mint has issued over 35 task orders totaling approximately $7.6 million in combined value under this vehicle. Recent orders include a $282,420 fiscal year 2026 semi-annual quantitative research delivery order issued June 30, 2026; a $439,722 four-wave customer satisfaction measurement tracking survey from October 2024; a $554,490.57 web usability services order from October 2023; and a $721,628.90 fiscal year 2024 focus groups order from October 2023. Additional orders issued in 2026 through July address product fulfillment satisfaction surveys, customer satisfaction measurement tracking surveys, and youth sports demand estimate research. All task orders have been issued on a firm fixed-price basis with no socioeconomic set-aside designation. Naxion performs as prime contractor with no identified subcontractors across all work under this vehicle.

Task orders

Task order Ordering agency Obligated Awarded
Naxion FY26 first time purchaser one-on-one interviews (FY2026) 2031JG26F00202 United States Mint $115,619
FY26 product fulfillment satisfaction survey Q4 2031JG26F00121 United States Mint $45,826
Naxion - FY26 semi q - quantitative research services 2031JG26F00141 United States Mint $282,420
FY26 product fulfillment satisfaction survey 2031JG26F00087 United States Mint $45,826
FY26 CSM tracking survey Q3 2031JG26F00086 United States Mint $123,841
FY26 CSM tracking survey Q2 2031JG26F00070 United States Mint $123,841
FY26 product fulfillment satisfaction survey 2031JG26F00069 United States Mint $45,826
FY26 focus groups (1ST round) 2031JG26F00071 United States Mint $285,391
FY26 CSM tracking survey (4 waves) 2031JG26F00031 United States Mint $106,133
FY26 product fulfillment satisfaction survey (4 total) 2031JG26F00032 United States Mint $45,826
Naxion: FY2025 youth sports demand estimate research 2031JG25F00195 United States Mint $274,405
Customer segmentation research 2031JG25F00062 United States Mint $184,726
The purpose of this task order is to conduct FY25 convention intercepts research surveys. 2031JG25F00045 United States Mint $79,984
The purpose of this task order is to provide funding for price elasticity research services. 2031JG25F00035 United States Mint $194,560
The purpose of this task order is to provide funding for customer attrition market research services. 2031JG25F00034 United States Mint $110,907
Naxion - 2025 web usability 2031JG25F00031 United States Mint $201,141
FY25 CSM tracking survey (4 waves) 2031JG25F00007 United States Mint $439,722
FY25 product fulfillment satisfaction survey (4 total) 2031JG25F00004 United States Mint $179,924
FY25 focus groups (3 rounds) 2031JG25F00008 United States Mint $792,071
Naxion - 2024 CSM key performance indicator (KPI) market research 2031JG24F00366 United States Mint $3,506
Naxion - 2024 american music demand estimate add on 2031JG24F00191 United States Mint $59,959
Naxion - FY24 DC comics - research services 2031JG24F00166 United States Mint $249,850
Naxion - FY24 semi q demand estimate - research services 2031JG24F00162 United States Mint $271,353
Naxion - 2023 lookback refresh research phase 2 2031JG24F00129 United States Mint $66,872
Naxion - 2024 web usability 2031JG24F00037 United States Mint $554,491
Naxion - FY24 product fulfillment tracking survey - research services 2031JG24F00034 United States Mint $176,548
Naxion - focus groups FY24 2031JG24F00031 United States Mint $721,629
Naxion - 2024 CSM market research 2031JG24F00025 United States Mint $380,460
Naxion - 2023 lookback refresh research phase 1 2031JG23F00345 United States Mint $63,872
Naxion - 2023 silver medals themes quantitative research survey 2031JG23F00221 United States Mint $373,126
Naxion - convention intercepts (FY23) long beach surveys 2031JG23F00207 United States Mint $10,580
CSM rotational section 3 inch bronze medal mintage and price test 2031JG23F00183 United States Mint $26,996
Naxion - FY23 convention intercept study berlin. These interviews will provide guidance and direction for improving… 2031JG23F00109 United States Mint $20,652
Naxion - 2023 CSM market research 2031JG23F00062 United States Mint $399,859
Naxion - FY23 product fulfillment tracking survey - research services 2031JG23F00061 United States Mint $171,228
Focus groups FY23 2031JG23F00040 United States Mint $743,397
Show all 36

Transactions

Action Obligated Date
Exercise an Option P00005 · Exercise final option year 4: august 13, 2026, through august 12, 2027 $0
Exercise an Option P00004 · Exercise option year 3: august 13, 2025, through august 12, 2026 $0
Exercise an Option P00003 · Exercise option year 2 $0
Other Administrative Action P00002 · Naxion - 2022 market research 2024 COR reassignment - chad lacalamita $0
Other Administrative Action P00001 · Naxion - 2022 market research 2024 COR reassignment $0
Original award $0

Quick answers

Who was awarded contract 2031JG22D00011?

2031JG22D00011 was awarded to Naxion Inc. by United States Mint (Department of the Treasury) on August 13, 2022.

How much is contract 2031JG22D00011 worth?

Orders under 2031JG22D00011 have obligated $7,972,366. 2031JG22D00011's own ceiling is $10,000,000. A single order can be worth up to $10,000,000.

How many orders have been placed under contract 2031JG22D00011?

36 orders have been placed under 2031JG22D00011, the latest on August 27, 2026.

Who can order from contract 2031JG22D00011?

2031JG22D00011 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.

Was contract 2031JG22D00011 competed?

The extent of competition for 2031JG22D00011 was full and open competition. The government received 2 offers.

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