Project smart: social media anti-vaping messages to reduce ends use among sexual and gender minority teens

Active Project Grant Awarded Last action

Award ID
R01DA054236
Recipient
Awarding agency
Obligated
$12,025,245

Award facts

Assistance listing
93.279 Drug Use and Addiction Research Programs
Completion date 91% complete
Originally
Funding
  • $11,257,263.00 Federal
  • $767,982.00 Non-federal
Place of performance
Philadelphia, PA 19104, USA

Award details come from USAspending.gov.

Description

Abstract
Sexual and gender minority (SGM) youth, inclusive of lesbian, GAY, bisexual, transgender, and queer are more likely to initiate vaping and currently vape than non-SGM youth in the united states. Vaping significantly increases the risks of initiating cigarette smoking and poly-tobacco use, and consequently tobacco-related illnesses. Higher prevalence of vaping among SGM youth will therefore widen tobacco-related health disparities later in life. Anti-vaping campaigns designed for the general youth population may not fully address SGM youths' underlying beliefs and attitudes toward vaping. There is a critical GAP in research on evidence- based and culturally tailored interventions to reduce vaping initiation in the SGM youth population. Our long- term goal is to reduce tobacco use and tobacco-related health disparities among SGM populations. The objective of project smart (social media anti-vaping messages to reduce ends use among sexual and gender minority teens) is to evaluate the effectiveness of an SGM-tailored social media intervention to prevent vaping initiation among SGM youth ages 13-18 years. Our central hypothesis is that culturally tailored anti-vaping social media messages will be more effective than non-tailored messages to prevent vaping initiation among SGM youth. The scientific premise for this work is based on the principles of cultural tailoring in health communication for vulnerable populations, the health equity promotion model, and the message impact framework. We are developing and evaluating a social media intervention because SGM youth have a high rate of social media use and are more likely to go online for health information than non-SGM youth. Social media, moreover, are increasingly used for health promotion to address health disparities and well- being of SGM populations. Our specific aims are: 1) explore salient beliefs and cultural tailoring preferences related to vaping initiation among SGM youth to inform the development of social media anti-vaping messages, 2) identify promising anti-vaping messages and cultural tailoring strategies to reduce vaping initiation among SGM youth, and 3) evaluate the effectiveness of repeated exposure to SGM-tailored anti-vaping social media messages on subsequent vaping initiation among SGM youth. We are developing and evaluating a culturally tailored social media intervention using qualitative research methods and survey experiments. We will conduct rapid-cycle feedback with stakeholders including SGM organization leaders to provide input on the message design, testing, and intervention implementation to ensure feasibility and acceptability of the intervention. Impact: findings will provide evidence for the comparative effectiveness of an SGM-tailored anti-vaping social media intervention to reduce vaping initiation among SGM youth versus non-tailored messages. The study findings and approach will inform efforts to reduce disparities in vaping among SGM and other vulnerable youth populations.

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Subawards

Subrecipient Amount Awarded
University Of Florida Dr. Salloum will serve as the site PI at the University of Florida. He will lead the discrete choice experiments in Aim 2, contribute his expertise in… $79,230
Florida International University "Objective: Project SMART aims to develop and test the effectiveness of a culturally responsive social media campaign to prevent initiation electronic cigarette… $58,621
University Of Florida Dr. Salloum will serve as the site PI at the University of Florida. He will lead the discrete choice experiments in Aim 2, contribute his expertise in… $81,580
The University Of Central Florida Board Of Trustees Objectives: The objectives of Project SMART are to develop and evaluate the effectiveness of an SGM-tailored social media intervention to prevent vaping… $38,122
University Of Florida Dr. Salloum will serve as the site PI at the University of Florida. He will lead the discrete choice experiments in Aim 2, contribute his expertise in… $79,230
Florida International University Objective: Project SMART aims to develop and test the effectiveness of a culturally responsive social media campaign to prevent initiation electronic… $58,621
Fenway Community Health Center, Inc. Dr. Potter will serve as Co-Investigator at The Fenway Institute at Fenway Health. Dr. Potter will provide input into the project direction and activities and… $42,865
Florida International University (See Attached) $58,621

Quick answers

Who received award R01DA054236?

R01DA054236 was awarded to The Trustees Of The University Of Pennsylvania by National Institute on Drug Abuse (National Institutes of Health) on July 1, 2021.

How much is award R01DA054236 worth?

$12,025,245 has been obligated on R01DA054236: $11,257,263 in federal funding and $767,982 in non-federal funding.

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