Wahluke stop underage drinking project - the wahluke stop underage drinking (stop) project targets all residents within the wahluke school district catchment area including the communities of…

Wahluke stop underage drinking project - the wahluke stop underage drinking (stop) project targets all residents within the wahluke school district catchment area including the communities of mattawa and desert aire-collectively referred to as wahluke. The wahluke school district (WSD) currently serves 2,487 students of whom 98% identify as hispanic/latino and 2% as white. Among the hispanic student population, 53.4% are english language learners and 93.7% are from low-income families. (WA ospi, 2023-24.) the goal of the WCC stop act project is to reduce 30-day alcohol use among 10TH grade students from the 2018 baseline of 19.7% to 18.2% (-1.5) by 2027 as measured by the washington HYS - wahluke school district. (to be administered in 2025, 2027, and 2029.) this project will expand WCC alcohol prevention and reduction activities to the geographically underserved areas of wahluke washington with an emphasis on high school and middle school youth between 10 to 18 years of age. The project director/coordinator will facilitate the development of an alcohol response committee (ARC) with 1 representative from each of the following sectors: youth, adult, business, media, school, youth-serving organization, law enforcement, civic/volunteer, religious/fraternal, healthcare, governmental entity with expertise in substance abuse, and recovery and RE-entry community. The stop deliverables supporting these objectives include: 1. Establish an alcohol response committee that will implement SPF planning and development focusing on youth alcohol use prevention and reduction. 2. Deliver 1 real media seminar per quarter to 3 middle schools and four additional high schools for a total of 21 annually. 3. Produce and distribute 4 public service announcements about youth alcohol use each year. 4. Distribute 52 social media and direct messaging materials targeting underage drinking to target schools annually at the rate of one per week. 5. Engage a minimum of 20 new retailers in the sticker shock messaging campaign. 6. Increase sticker shock volume 667 stickers per month in the first two years with the aim of maximizing utilization countywide by year 5. 7. Adopt sticker shock legislation and/or policy that require the use of sticker shock or similar anti-underage drinking messaging.