Project Grant H79SP083452

CLARK COUNTY UNDERAGE DRINKING INITIATIVE - CLARK COUNTY PARTNERS IN PREVENTION WILL ENHANCE AND EXPAND THE CAPACITY OF THEIR COALITION TO CONDUCT UNDERAGE DRINKING PREVENTION ACTIVITIES IN CLARK COUNTY, OHIO. TARGETING YOUTH AGES 12-20 AND REACHING ALL 60,000 HOUSEHOLDS IN THE COMMUNITY, THE COALITION WILL PROVIDE EDUCATIONAL ACTIVITIES THAT BUILD COMMUNITY READINESS AND ENVIRONMENTAL STRATEGIES THAT DECREASE ALCOHOL ADVERTISING SIGNAGE AND THAT TRAIN ALCOHOL ESTABLISHMENT STAFF ON SAFE SERVING PRACTICES. CLARK COUNTY PARTNERS IN PREVENTION WILL ADDRESS COMMUNITY CONDITIONS AND ATTITUDES THAT ARE FAVORABLE TO ALCOHOL USE BY YOUTH AGES 12-20 IN CLARK COUNTY, OHIO. RISK FACTORS INCLUDE A THIRD OF THE AREA'S CHILDREN LIVING IN POVERTY, A THIRD OF HIGH SCHOOL YOUTH WHO LIVE WITH SOMEONE WITH AN ALCOHOL OR DRUG USE PROBLEM, EASY RETAIL ACCESS TO ALCOHOL BY YOUTH, AND FAVORABLE ADULT ATTITUDES TOWARDS ALCOHOL USE INCLUDING BINGE DRINKING AND PUBLIC INTOXICATION AT FAMILY FRIENDLY EVENTS, SUCH AS AT COMMUNITY FESTIVALS. TO ADDRESS THESE RISK FACTORS, THE COALITION WILL CONDUCT THE FOLLOWING STRATEGIES: TRAIN COALITION MEMBERS, COMMUNITY MEMBERS, AND GOVERNMENT OFFICIALS ON THE IMPACT OF UNDERAGE DRINKING; CONDUCT A COMMUNITY ASSESSMENT AND ENVIRONMENTAL SCAN OF THE UNDERAGE DRINKING PROBLEM; HOST HIDDEN IN PLAIN SIGHT EVENTS AND TOWN HALLS; ADVOCATE FOR ENFORCEMENT AND COMPLIANCE CHECKS WITH ALCOHOL RETAILERS; REVIEW AND UPDATE JURISDICTIONS' ALCOHOL SIGNAGE POLICIES; ADVOCATE FOR SAFE SERVING PRACTICES WITH ALCOHOL ESTABLISHMENTS INCLUDING CONDUCTING TIPS TRAININGS; REVIEW AND REVISE DORA POLICIES; INCREASE THE NUMBER OF CERTIFIED FACILITATORS TO TEACH EVIDENCE-BASED PREVENTION PROGRAMS TARGETING PARENTS INCLUDING INITIATING A PARENT PEER MENTORING PROGRAM; IMPLEMENT THE MINIMIZE RISK-MAXIMIZE LIFE PROGRAM AT LOCAL COLLEGES AND TREATMENT FACILITIES; DISSEMINATE PARENTS WHO HOST LOSE THE MOST MATERIALS AND RACK CARDS; LAUNCH A TALK. THEY HEAR YOU. CAMPAIGN AT LOCAL MOVIE THEATERS; COLLECT DATA REGARDING COMMUNITY ATTITUDES, YOUTH ALCOHOL USE, AND PROGRAM OUTCOMES; DEVELOP A 12-MONTH ACTION PLAN AND IMPLEMENT IDENTIFIED STRATEGIES; AND UTILIZE TRAININGS, RESOURCES, TIP SHEETS, AND PODCASTS AVAILABLE THROUGH THE PTTC TO ENHANCE THE COALITION'S EFFORTS. THESE STRATEGIES AND INTERVENTIONS ARE DESIGNED TO REACH THE FOLLOWING INTENDED GOALS AND OUTCOMES, WHICH WILL BE MEASURED THROUGH A SYSTEMATIC DATA COLLECTION AND QUALITY IMPROVEMENT PROCESS. GOALS INCLUDE: (1) INCREASING THE COMMUNITY'S AWARENESS OF UNDERAGE DRINKING PREVALENCE AND RISKS IN THE COMMUNITY; (2) IMPROVING ALCOHOL RETAILER'S ABILITY TO DISALLOW SALES OF ALCOHOL TO YOUTH; (3) INCREASING PARENTS' AWARENESS OF THE PROBLEM AND ABILITY TO PREVENT THEIR YOUTH FROM DRINKING; (4) DECREASING ALCOHOL SIGNAGE IN ALREADY SATURATED COMMUNITIES; (5) IMPROVING CURRENT SIGNAGE POLICIES AND ENFORCEMENT EFFORTS; AND (6) EXPANDING TRAINING ON SAFE SERVING PRACTICES WITH LOCAL RETAILERS. TO ACHIEVE THESE GOALS, THE FOLLOWING MEASURABLE OBJECTIVES HAVE BEEN ESTABLISHED: REVIEW, MODIFY, AND ENFORCE HEALTHIER ALCOHOL SIGNAGE POLICIES, THEREBY DECREASING SIGNAGE IN ALL 16 TARGETED ALCOHOL RETAILERS; CONDUCTING EVIDENCE-BASED ALCOHOL RETAIL SERVER TRAINING WITH TEN ALCOHOL RETAILERS, ENSURING THAT YOUTH WILL REPORT A 20% DECREASE IN ALCOHOL RETAIL ACCESS COMPARED TO 2021 BASELINE DATA; IMPLEMENTING SIX COMMUNITY AWARENESS CAMPAIGNS, INCLUDING EDUCATIONAL MATERIALS THAT WILL REACH ALL 60,000 HOUSEHOLDS IN CLARK COUNTY WITH THE AIM THAT YOUTH WILL REPORT A 25% INCREASE IN PARENTAL DISAPPROVAL OF YOUTH ALCOHOL USE. CLARK COUNTY PARTNERS IN PREVENTION REQUESTS $50,000 PER YEAR FOR FIVE YEARS FROM THE STOP ACT GRANT TO PROVIDE THE PROPOSED PROJECT'S STRATEGIES AND INTERVENTIONS THAT WILL ACHIEVE THE ABOVE STATED GOALS AND MEASURABLE OBJECTIVES. IF AWARDED, THE COALITION WILL REACH AN ESTIMATED 27,000 PEOPLE PER YEAR AND 135,000 PEOPLE THROUGHOUT THE LIFETIME OF THE PROJECT. THIS INCLUDES ALL 60,000