The federal Project Grant award of $250,000 was provided by the U.S. Department of Agriculture's (USDA) Rural Business Cooperative Services agency under the Farmers Market and Local Food Promotion Program (CFDA 10.175). The funding will support the American Heritage Beef Company LLC, a woman-owned small business, in developing, coordinating, and expanding direct producer-to-consumer marketing channels and local/regional food business enterprises in Oklahoma City, OK. The project aims to increase access to and availability of locally produced agricultural products, encourage value-added product development, facilitate regional food chain coordination, and promote new business opportunities to reduce on-farm food waste. The performance period for this award is from September 20, 2023 to September 20, 2025.