Hawthorne valley association INC. Will enhance access to locally produced food items for residents of hudson new york and the surrounding columbia county rural areas while simultaneously creating…

Hawthorne valley association INC. Will enhance access to locally produced food items for residents of hudson new york and the surrounding columbia county rural areas while simultaneously creating expanded market opportunities for local farmers and ranchers. The core of this initiative involves establishing rolling grocer 19 RG19 a unique discount grocery store offering subsidized pricing tiers and market match incentives to promote the purchase of local foods. Additionally the project will implement a rural access delivery program which will provide healthy food options to lowincome individuals and those in areas with limited access. To support these efforts RG19 will develop a new valueadded offering of prepared foods providing a convenient and accessible food choice for consumers. These combined initiatives are designed to support farmers and ranchers by creating new and expanded market avenues for their products within the hudson community. The anticipated outcome of this project is that approximately 10000 people throughout the hudson valley area will gain knowledge about locally sourced food options. The primary beneficiaries of this project include local farmers ranchers processors and other stakeholders involved in the food supply chain as well as the residents of hudson and columbia county who will have increased access to fresh regional food.