The city of chicago department of cultural affairs special events is executing a comprehensive marketing campaign to enhance awareness of farmers markets throughout chicago

This project will implement a multifaceted approach including the purchase and placement of digital billboards across the city to encourage shopping at farmers markets and a substantial advertising campaign within the chicago transit authority system targeting bus and train riders. A community outreach program and a social media campaign will be established to connect with consumers impacted by limited access to fresh food. Vetted marketing professionals deeply rooted in communities identified as having significant agricultural producers will develop localized grassroots campaigns designed for areas such as austin bronzeville and west humboldt park. The primary goal of this initiative is to improve healthy food access for all stakeholders leading to an anticipated rise in farmers market sales and the strengthening of relationships between local farmers and residents. This projects anticipated outcomes will contribute to increased engagement between farmers and consumers bolstering the viability of chicagos farmers markets.