Project Grant 24FMPPWI1203

Award Date 9/30/24
Completion Date 9/29/27
Dollars Obligated $643K
Federal Grant Program
10.175
Assistance Type
Project Grant
Place of Performance
Wisconsin, USA
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This $827,056 Project Grant from the United States Department of Agriculture Agricultural Marketing Service will support efforts by the University of Wisconsin System to improve farmers markets in Wisconsin through three main initiatives. Under the Farmers Market and Local Food Promotion Program, the University will work to enhance data collection and information sharing between market managers. It will also conduct a statewide farmer's market survey and needs assessments to update market...
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The federal Project Grant award, totaling $642,639.97, was provided by the U.S. Department of Agriculture's Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (CFDA 10.175). The grant supports the Central Wisconsin Farmers Market Collaborative (CWFMC), a community-led initiative to address food equity and improve low-income access to local farmers markets in central Wisconsin.

The key products and services to be delivered through this award include: expanding and diversifying customer and vendor bases at local farmers markets, implementing technology solutions to enable electronic mobile sales, improving outreach and accessibility for food assistance recipients, and developing business plans and strategic communication strategies. The project aims to enhance the capacity of over a dozen local farmers markets serving approximately 350,000 people across a five-county region spanning nearly 5,000 square miles. The award period runs from September 30, 2024 to September 29, 2027.

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