NORTH COAST FOOD WEB (NCFW) WILL DEVELOP, DESIGN, IMPLEMENT, AND EVALUATE A MARKETING PLAN TO SUPPORT LOCAL DIRECT PRODUCT-TO- CONSUMER MARKETS TO INCREASE ACCESS TO AND AVAILABILITY OF LOCALLY AND REGIONALLY PRODUCED AGRICULTURAL PRODUCTS. THIS PLAN WILL FOCUS ON HOW EACH OF OUR PRODUCER-CENTERED PROGRAMS CAN EFFECTIVELY ENGAGE THEIR APPROPRIATE AUDIENCE, EXPAND THEIR AUDIENCE TO HISTORICALLY UNDER-SERVED POPULATIONS THROUGH LANGUAGE AND ACCESSIBILITY IMPROVEMENTS, AND INCREASE PARTNERSHIP ENGAGEMENT TO DEVELOP A STRONGER NETWORK FOR CROSS- PROMOTION. PROJECT DELIVERABLES INCLUDE A MARKETING PLAN WITH AUDIENCE-SPECIFIC ORGANIZATIONAL BRANDING, COLLABORATIVE MARKETING TOOLS, COHESIVE MESSAGING STRATEGIES AND MARKETING GUIDELINES FOR PRODUCT DEVELOPMENT. DESIGN AND PURCHASE OF DIGITAL AND PRINTED MARKETING MATERIALS WILL INCLUDE A CONTENT CALENDAR TOOL AND PLAN, EMAIL MARKETING PLAN, PRINT MATERIALS, AND SPANISH-LANGUAGE MATERIALS. EVALUATION OF MARKETING AND PROMOTION ACTIVITIES WILL INCLUDE COLLECTION AND SYNTHESIS OF INTERNAL AND EXTERNAL DATA VIA FORMS, SURVEYS, AND CONVERSATIONS WITH FOCUS AUDIENCES TO INFORM ON-GOING WORK. EXPECTED OUTCOMES INCLUDE A 15% INCREASE IN LOCAL PRODUCER-TO-CONSUMER MARKET ENGAGEMENT, ACCESS POINTS, EDUCATION, ACCESS TO NEW OPERATIONAL METHODS, AND PRODUCER PARTICIPATION AND SALES. INTENDED BENEFICIARIES ARE NCFW PRODUCERS, CONSUMERS, COMMUNITY MEMBERS, AND PARTNERS - INCLUDING ASTORIA SUNDAY MARKET AND ASTORIA CO-OP.
Mod # | Description | Reason For Modification | Federal Obligation (Click to sort descending) | Date (Click to sort ascending) |
|---|---|---|---|---|
| Not listed | $74.0k | 9/25/24 |