The U.S. Department of Agriculture's Agricultural Marketing Service awarded Capital Roots, Inc., a non-profit organization in New York, a $123,706.25 Farmers Market and Local Food Promotion Program (CFDA 10.175) grant on September 30, 2024. The project will execute a comprehensive retail food access marketing plan to connect underserved urban customers in the Capital Region to rural farmers through Capital Roots' retail market initiatives. Specifically, the funding will be used to promote Capital Roots' new 2,000 sq. ft. "Good Food Market" in Troy, NY, as well as its existing "Veggie Mobile" mobile market program, which serves low-income neighborhoods, health facilities, and senior/low-income housing. The marketing efforts will include electronic, print, and public outreach to increase sales of local agricultural products within disadvantaged communities. Additionally, Capital Roots will collaborate with local housing authorities and community organizations to expand the reach of these retail food access programs.
Generated 3/4/25, 7:52 AM