The good food farmers network will undertake a member engagement campaign to significantly expand market opportunities for its network of 25 participating farmers and reach 275 households

This project will focus on increasing annual revenue by 30 which translates to an anticipated 115000 increase in direct payments to farmers and 45000 in additional revenue for the organization. Implementing a multifaceted strategy aims to translate to increases in average transaction value by 15 representing a 12 increase per order and raising the weekly member order rate from 52 to 60. With development and dissemination of weekly online and social media content available products will be promoted and members educated on convenient meal options. Complementing this digital strategy the network will produce print materials reinforcing online messaging create promotional merchandise and organize events intended to strengthen connections between members and the regional farms. These efforts will directly benefit farmers and provide increased access to consumers.