Future harvest will lead a regional marketing initiative to support farmers in the midatlantic region in accessing directtoconsumer market channels bolstering the operations of its 1000 member…

Future harvest will lead a regional marketing initiative to support farmers in the midatlantic region in accessing directtoconsumer market channels bolstering the operations of its 1000 member organization. This project will deliver 24 onlocation field days providing farmers with practical guidance on marketing their products directly to consumers and will equip market managers with best practices for supporting these producers. Additionally a known chef will produce twelve short online cooking shows featuring locally sourced ingredients and three additional chefs specializing in regional food will conduct demonstrations at local markets. Future harvest will also distribute consumer education materials for farmers to share. The anticipated outcome is that 480 farmers and market managers will implement updates and 30000 consumers will access these resources. Farmers ranchers and processors within the region will benefit from increased demand for their products among consumers with the strengthened connections between producers and the communities that value locally sourced food.