CSA IS A CRITICAL MARKET FOR SMALLSCALE FARMS IN OREGON, PARTICULARLY FOR BEGINNING AND BIPOC FARMERS WITH LIMITED CAPITAL. YET ONLY 8 OF THE POPULATION KNOWS OF CSA, AND ONLY 1.5 PARTICIPATE1. OREGONIANS ARE KNOWN FOR BUYING LOCAL, BEING ECOLOGICALLY MINDED, AND CHAMPIONING PLANTBASED DIETS. THERE IS GREAT POTENTIAL TO CAPTURE THIS UNTAPPED MARKET THROUGH EDUCATING CONSUMERS ABOUT THE BENEFITS OF LOCAL FOOD CONSUMPTION. THIS PROJECT WILL IDENTIFY AND ADDRESS GAPS BETWEEN CURRENT AND POTENTIAL CSA CONSUMERS, INCREASING MARKET OPPORTUNITIES FOR CSA FARMERS.PNWCSA WILL CONTRACT WITH BLOOM COMMUNICATIONS, OR SIMILAR RESEARCH FIRM, TO STUDY THE VALUES AND FOOD PURCHASING BEHAVIORS OF A DIVERSE ARRAY OF OREGONIANS, INCLUDING RESIDENTS WITH LIMITED INCOME AND ACCESS TO FRESH FOOD. SUBSEQUENTLY PNWCSA WILL WORK WITH BIRCH SOCIAL, A LOCAL MARKETING COMPANY ROOTED IN THE LOCAL FOOD SYSTEM, TO DEVELOP A STRATEGY TO PROMOTE CSA TO NEW CONSUMERS. PNWCSA AND REGIONAL PARTNERS WILL THEN ADMINISTER THIS CAMPAIGN THROUGHOUT THE STATE.AS KNOWLEDGE OF OUR FOOD SYSTEMS IMPACT ON THE ENVIRONMENT INCREASES, SO WILL CONSUMER DEMAND FOR SUSTAINABLY GROWN FOOD. THIS PROJECT SUPPORTS SMALLSCALE FARMERS BY INSPIRING CONSUMERS TO TAKE PART IN OREGONS VIBRANT LOCAL FOOD SYSTEM. WITH 125 FARMS IN OUR COALITION, 60 OF THEM BEING NEW AND BEGINNING FARMERS, AND 35 EXPERIENCING SOCIAL DISCRIMINATION, AND WITH CLOSE RELATIONSHIPS WITH LOCAL FOOD ORGANIZATIONS THROUGHOUT THE STATE, PNWCSA IS POISED TO MAXIMIZE THE IMPACT OF A REGIONAL CSA MARKETING CAMPAIGN.
Mod # | Description | Reason For Modification | Federal Obligation (Click to sort descending) | Date (Click to sort ascending) |
|---|---|---|---|---|
| Not listed | $100.0k | 10/30/23 |