Freshlist LLC will increase the market reach for local and regional food products within a rapidly growing metropolitan area

This project will address current limitations in freshlists operational capacity allowing the organization to fully capitalize on both directtoconsumer delivery opportunities and wholesale market access for its network of 115 farmers and 39 valueadded producers. Freshlist will secure a refrigerated vehicle and additional warehouse space to enhance aggregation storage and distribution capabilities. These resources will be used to bolster freshlists directtoconsumer home delivery business supported by newly hired staff focused on its management and execution. Freshlist will collaborate with a regional food hub partner to broaden the availability and selection of local foods supported by the development of targeted marketing strategies aimed at promoting these regional products to consumers. The anticipated outcome is a strengthened supply chain improved access to local food sources for the farmers and ranchers involved and increased consumer access to a greater variety of regional agricultural products. The primary beneficiaries of this project include the farmers and producers within freshlists network as well as the consumers who will gain access to these locally sourced goods. The project will strengthen the local food system and provide a critical link between producers and the marketplace facilitating economic growth for regional stakeholders.