Project Grant 23FMPPWI1149

Award Date 9/30/23
Completion Date 9/29/26
Dollars Obligated $319K
Federal Grant Program
10.175
Assistance Type
Project Grant
Place of Performance
Wisconsin, USA
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REAP FOOD GROUP, INC. A WISCONSIN-BASED NONPROFIT, WILL EXPAND THE FARM FRESH ATLAS, AN ANNUAL PRINT AND INTERNET GUIDE TO SUSTAINABLE FARMS, FARMERS MARKETS, GROCERS, AND RESTAURANTS, BY UPGRADING THE TECHNOLOGY TO SUPPORT GROWING THE TECHNOLOGICAL CAPABILITIES OF THE FARM FRESH ATLAS TO BETTER SERVE THE NEEDS OF FARMERS AND CONSUMERS THROUGH AN INNOVATIVE MARKETING PLATFORM. EXPANDING THE FARM FRESH ATLAS TO INCLUDE LISTINGS FROM THE ENTIRE STATE OF WISCONSIN, ESPECIALLY BIPOC, WOMEN AND NEW PRODUCERS, AND PARTNERING WITH ORGANIZATIONS ACROSS WISCONSIN TO INCORPORATE NICHE LISTINGS INTO ONE CENTRALIZED LIST OF PRODUCERS. YEAR 1 (OCTOBER 2023 TO SEPTEMBER 2024) WILL FOCUS ON IMPLEMENTING THE NEW TECHNOLOGY PLATFORM IN PARTNERSHIP WITH TASTE THE LOCAL DIFFERENCE, A LOCAL FOOD CONSULTING, MEDIA AND MARKETING AGENCY THAT LICENSES THEIR TECHNOLOGY PLATFORM TO CREATE THEIR OWN LISTS OF PRODUCERS AND MIGRATING THE EXISTING ATLAS LISTEES ONTO NEW TECHNOLOGY. YEAR 2 (OCTOBER 2024 TO SEPTEMBER 2025) GROWS THE PLATFORM STATEWIDE. YEAR 3 (OCTOBER 2025 TO APRIL 2026) WILL COMPLETE PARTNERSHIP AGREEMENTS AND INCORPORATE PARTNER LISTINGS. PROJECT BENEFICIARIES ARE SMALL PRODUCERS IN WISCONSIN AND CONSUMERS IN WISCONSIN. THIS PROJECT WILL INCREASE THE NUMBER OF PRODUCERS LISTING IN THE ATLAS, INCREASE PRODUCERS ENGAGEMENT WITH THE ATLAS, INFORM CONSUMERS WHERE TO PURCHASE LOCAL FOODS, AND INCREASE CONSUMER PURCHASE OF LOCAL FOODS. HAVING A STATEWIDE, COMPREHENSIVE RESOURCE WILL CONNECT PRODUCERS AND CONSUMERS ACROSS OUR ENTIRE STATE AND STRENGTHEN THE LOCAL FOODS ECOSYSTEM IN WISCONSIN.

Posted 10/30/23, 12:00 AM