Project Grant 23FMPPNY1187
- The Food Policy Council of Jefferson County Partners will receive $827,532 from the US Department of Agriculture Agricultural Marketing Service under the Regional Food System Partnerships program to connect public and private resources to further develop the local food system in New York. Key objectives to be implemented through September 2025 include assisting local farmers markets in accepting Supplemental Nutrition Assistance Program electronic benefit transfer and other food assistance,...
- The U.S. Department of Agriculture's Agricultural Marketing Service awarded a $611,488.93 Farmers Market and Local Food Promotion Program (CFDA 10.175) grant to the Cornell Cooperative Extension Association of St. Lawrence County. The 3-year project aims to reduce barriers for small farms and food entrepreneurs in Northern New York through three initiatives: (1) offering a comprehensive food business incubator program, (2) establishing relationships with area retailers to improve marketing...
- This federal Project Grant award of $611,641, provided by the U.S. Department of Agriculture's Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (CFDA 10.175), will enable Cornell University to increase sales of local foods at farmers markets (FMs) in New York and Pennsylvania. The project will utilize point-of-sale (POS) data and rapid market assessment (RMA) consumer surveys to analyze FM vendor and customer dynamics, with the goal of identifying...
- This $145,149.77 federal Project Grant awarded by the U.S. Department of Agriculture's Agricultural Marketing Service on September 30, 2024 will fund the "Eat Local - Shop Local Promotion Program" under the Farmers Market and Local Food Promotion Program (CFDA 10.175). The program aims to increase awareness of the benefits of eating and shopping for locally-grown and sourced foods among the 1 million residents of Nassau County, New York. Key activities include branding and marketing...
- The Department of Agriculture Agricultural Marketing Service awarded $373,880.89 under the Farmers Market and Local Food Promotion Program (FMLFPP, CFDA 10.175) to Cornell Cooperative Extension of Cortland County. The funding will support the organization's efforts to strengthen and build capacity of local food systems in New York by expanding the statewide farmers market network. As one of the leading states for farmers markets with over 200 markets, New York will use this FMLFPP grant to...
- This $1,003,520 Project Grant from the United States Department of Agriculture Agricultural Marketing Service through the Farmers Market and Local Food Promotion Program (CFDA 10.175) supports the Catskills Local Food Promotion Project. Managed by Cornell Cooperative Extension of Sullivan County with Cornell University as the parent awardee, the project aims to strengthen the local food system in economically deprived areas of New York over three years through September 2029. Specifically, the...
- The Department of Agriculture Agricultural Marketing Service awarded a $410,647 Project Grant under the Farmers Market and Local Food Promotion Program to support Cobblestone Farmers Market in increasing its capacity. The three-year award running from September 2021 through September 2024 will fund targeted marketing, vendor recruitment of new and socially disadvantaged farmers, and strategic planning activities. Specifically, a robust marketing campaign aims to re-grow customer awareness and...
- The County of Erie Department of Health in Buffalo, New York was awarded a $132,165 Project Grant from the U.S. Department of Agriculture's Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (CFDA 10.175). The grant will be used to address food insecurity and promote awareness of fresh food sources by facilitating access to fresh produce for underserved communities in Erie County with limited access to locally or regionally grown food. The project aims to...
- The Tricounty Council For Southern Maryland was awarded a $787,197.32 Project Grant from the United States Department of Agriculture Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (FMLFPP) to develop, coordinate and expand direct producer-to-consumer markets in Southern Maryland. The Council will provide marketing support for local farmers markets and farm stands, conduct an annual Buy Local Challenge event, and offer volunteer coordinators and technical...
- The Department of Agriculture Agricultural Marketing Service awarded a $525,484.25 Project Grant to Providence Farm Collective Corp. under the Farmers Market and Local Food Promotion Program. The grant will support Providence Farm Collective's efforts to improve equitable access to fresh, culturally significant foods for immigrant, refugee, and Black families in Western New York through 2024. Specifically, the organization will hire a Markets Manager to scale produce aggregation for food banks...
CORNELL COOPERATIVE EXTENSION OF JEFFERSON COUNTY (CCEJC) WILL CONDUCT MARKETING ON BEHALF OF SEVEN TRADITIONAL FARMERS MARKETS IN RURAL JEFFERSON COUNTY, NEW YORK. THESE SMALL MARKETS, SCATTERED IN VILLAGES AND TOWNS THROUGHOUT A LARGE AND GEOGRAPHICALLY DIVERSE COUNTY, LACK SUFFICIENT STAFFING AND FUNDS TO ENGAGE IN EFFECTIVE MARKETING AND ADVERTISING. EACH HAS STRUGGLED TO NOT ONLY ATTRACT CUSTOMERS, BUT ALSO TO RECRUIT AND RETAIN FARMERS. LOCAL CONSUMERS HAVE POOR AWARENESS OF LOCAL FOOD OUTLETS, DESPITE THE ANNUAL PUBLICATION OF A LOCAL FOOD GUIDE. NEWLY RELOCATED SOLDIERS AND DEPENDENTS ON NEARBY FORT DRUM FREQUENTLY LEAVE THE COMMUNITY WITHOUT EVER DISCOVERING LOCAL MARKETS. THIS TURNKEY PROJECT WILL PROVIDE DIRECT MARKETING SUPPORT TO THE COUNTY S TRADITIONAL FARMERS MARKETS, WITH AN EMPHASIS ON REACHING FORT DRUM RESIDENTS. CONSUMER SURVEYS WILL DETERMINE WHERE ADVERTISING FUNDS WILL BE MOST IMPACTFUL AND ANY BARRIERS TO MARKET ATTENDANCE. FROM THIS DATA, A MARKETING PLAN WILL BE DEVELOPED AND IMPLEMENTED. CCEJC WILL PURCHASE PAID ADVERTISING ON SOCIAL MEDIA, LOCAL RADIO, TELEVISION, TARGETED DIGITAL ADVERTISING AND PRINT. UPON LAUNCHING THE ADVERTISING CAMPAIGN, CCEJC STAFF WILL TRACK ITS EFFECTIVENESS THROUGH VENDOR AND CONSUMER SURVEYS. USING DATA GATHERED DURING THE FIRST MARKET SEASON, CCEJC STAFF WILL REFINE THE MARKETING PLAN PRIOR TO THE SECOND YEAR OF ADVERTISING. AS PART OF THESE MARKETING EFFORTS, CCEJC WILL OFFER SAMPLES AND CONDUCT COOKING DEMONSTRATIONS PROMOTING PRODUCTS FOUND AT LOCAL MARKETS - SOMETHING FARMS ARE UNABLE TO DO DUE TO NEW YORK STATE FOOD SAFETY RULES THAT REQUIRE COMMERCIAL KITCHEN LICENSES.
Mod # | Description | ReasonForModification | Federal Obligation | Date |
|---|---|---|---|---|
| Not listed | $100.0k | 10/30/23 |