CORNELL COOPERATIVE EXTENSION OF ESSEX COUNTY STRENGTHENS THE AGRICULTURAL ECONOMY IN THE ADIRONDACK REGION BY GROWING CONSUMER MARKETS THROUGH VARIOUS PROJECTS DEVELOPED IN COLLABORATION WITH FARMERS AND COMMUNITY MEMBERS. WE LEAD ADIRONDACK HARVEST , A COOPERATIVE EDUCATIONAL MARKETING PLATFORM CURRENTLY PROMOTING 270 LOCAL FARMS AND FOOD BUSINESSES, 73 FARMERS MARKETS, AND 6 CUISINE TRAILS THROUGH VARIOUS ONLINE RESOURCES AS WELL AS IN-PERSON EVENTS. THE REGION HAS SOME OF THE HIGHEST POPULATIONS OF NEW AND BEGINNING (35 ), YOUNG (13 ), AND FEMALE PRODUCERS IN NY (41.5 ). ADIRONDACK FARM TO INSTITUTION CURRENTLY WORKS WITH 30 INSTITUTIONS ACROSS 3 COUNTIES, INCLUDING 19 K-12 SCHOOL DISTRICTS SERVING OVER 8,000 STUDENTS LOCALLY SOURCED FOOD. BY CREATING POSITIVE AND ENGAGING EDUCATIONAL CONTENT AND EVENTS WHICH SERVE AS PUBLIC-FACING OUTREACH AS WELL AS PRODUCER FACING RESOURCES, WE HAVE EXPANDED OUR REACH BY 200 OVER THE PAST 3 YEARS. THROUGH THIS PROJECT SET, WE WILL CREATE AND DISTRIBUTE SHORT EDUCATIONAL VIDEOS, ARTICLES, AND PHOTO STORIES AND HOST SCHOOL FIELD TRIPS, SPECIAL EVENTS, AND EDUCATIONAL CHILDREN S ACTIVITIES AT FARMERS MARKETS. ANTICIPATED OUTCOMES ARE TO ENGAGE AND ENTHUSE THE PUBLIC, FROM COMMUNITY MEMBERS TO TOURISTS, INFUSE THE AGRICULTURAL ECONOMY WITH NEW CONSUMERS, AND BOOST ECONOMIC RESILIENCY. THIS WORK WILL HELP SMALL FARMS BECOME MORE ECONOMICALLY VIABLE, INVEST IN CLIMATE RESILIENT PRACTICES, AND ENSURE FARMLAND PROTECTION. FARM TOURS FOR FARMERS WILL SERVE AS PEER-TO-PEER LEARNING EVENTS. OUR WORK WILL CREATE MORE ECONOMIC OPPORTUNITIES FOR FARMERS AND CHAMPION FARMS THAT PIONEER CLIMATE RESILIENT PRACTICES.