Healthy harvest of north iowa is undertaking a comprehensive marketing project to review revise and expand the north iowa grow.eat.play GEP campaign to increase demand and consumption of specialty…

Healthy harvest of north iowa is undertaking a comprehensive marketing project to review revise and expand the north iowa grow.eat.play GEP campaign to increase demand and consumption of specialty crop products within the region. Activities will include analyzing the successes of existing campaign materials that have been widely adopted by local farmers and healthy harvest and areas for improvement . To broaden the campaigns reach activities will focus on supporting smallscale farmers beginning farmers and farmers markets alongside engaging with processors and other stakeholders. A professional photographervideographer will create a suite of highquality marketing graphics short videos and adaptable templates for both online and printed materials. These resources will be distributed to producers to support their own marketing efforts and will be utilized by healthy harvest to stimulate directtoconsumers sales. This strengthened regional marketing initiative aims to more effectively promote local agricultural products and increase sales for participating producers throughout north iowa and to bolster the regions local food system.