The historic ST. Andrews waterfront partnership, in collaboration with the panama city community redevelopment agency (CRA) and the lead coalition of BAY county, seeks funding to implement farm to…

The historic ST. Andrews waterfront partnership, in collaboration with the panama city community redevelopment agency (CRA) and the lead coalition of BAY county, seeks funding to implement farm to town, and initiative that will solidify an existing local farmers marketthe market at ST. Andrews and the proposed new glenwood farmers market as reliable and flourishing resources that improve access to fresh, healthy food. This proposed project involves three primary components: launch a new farmers market to serve the glenwood neighborhood of panama city, classified a food desert, modeled after the market at ST. Andrews, which is owned and operated by the waterfront partnership in collaboration with a contracted full-service marketing firm (TBD), develop and implement a consumer marketing strategy that aims to increase market visitation while ensuring visitors understand the benefits of healthy eating and are prompted to take advantage of the markets provision of fresh food, and under the direction of the consulting services of red tomato (providence, RI), establish a food distribution network that allows farms farmers outside of the conveniently drivable range of panama city to utilize the ST. Andrews and glenwood markets as sales mechanisms for their produce, meats, poultry, and other locally grown agricultural products. Ultimately, these activities will further activate public community gathering places, secure and grow the base of agricultural producers and growers participating in local farmers markets and improve conditions surrounding the lack of access to fresh, healthy food for those residing in the ST. Andrews and glenwood neighborhoods and beyond.