Agricultural institute of marin aim has initiated the growing success fmpp project to enhance the financial stability of smallscale producers participating in its nine certified farmers markets with…

Agricultural institute of marin aim has initiated the growing success fmpp project to enhance the financial stability of smallscale producers participating in its nine certified farmers markets with the primary goal of expanding farmdirect sales opportunities for farmers and ranchers across california. This project will achieve this by deploying a team of five partner organizations to provide intensive technical assistance to stakeholders focusing on farmers market operations finance and funding and sales and marketing all informed by feedback gathered through producer focus groups and surveys. Aim will also implement a market ambassador training program to increase customer counts at its certified farmers markets aiming for an anticipated 11 increase in sales and a 5 increase in crowd counts. The project anticipates reaching 400 participants requiring technical assistance with the goal of supporting sales growth and enhancing market engagement. Aims efforts will benefit producers by expanding their access to resources and strategies for sustained success within the local food system while simultaneously increasing access to healthy food for consumers through expanded market presence. Through these combined initiatives aim expects to foster a more viable local food system contributing to increased sales and enhanced market activity for its participating producers.