The U.S. Department of Agriculture's Agricultural Marketing Service awarded a $317,362.15 Project Grant under the Farmers Market and Local Food Promotion Program (CFDA 10.175) to support the development of local and regional food systems. The project will equip local agricultural producers with knowledge, practical experience, and continued guidance needed to successfully market, sell, and scale their products at farmers markets. The 4-month program will be offered twice yearly to a cohort of 10...
The Center for Land-Based Learning was awarded a $495,095 Project Grant from the United States Department of Agriculture Agricultural Marketing Service to improve and strengthen its Mobile Farmers Market operations in West Sacramento, California. The grant funding will support the Center's work under the Farmers Market and Local Food Promotion Program (FMLFPP) to develop, coordinate and expand local and regional food systems through September 2025. Specifically, the Center will use the grant...
The Department of Agriculture's Agricultural Marketing Service awarded Planting Justice $703,025 under the Farmers Market and Local Food Promotion Program to establish new market access opportunities for small local growers in the Bay Area through September 2024. The project will operate a farmers' market truck serving stops in Oakland and Richmond, establishing market access for at least five growers and serving an estimated 15,600 customers annually. A weekly farmers' market will also be...
The Department of Agriculture's Agricultural Marketing Service awarded $554,100 under the Farmers Market and Local Food Promotion Program (FMLFPP) to strengthen the viability of 100 farms through enhanced marketing, crop planning and transportation logistics. The goal of the Beginning, Organic, Latino, Diversified Producers Locally Access New Markets (BOLD PLAN) project is to drive profitable market access for farms by providing education on marketing, guidance on crop selection and planning,...
The Pacific Coast Farmers' Market Association (PCFMA) received a $536,434 Project Grant award from the United States Department of Agriculture Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (FMLFPP) to develop and implement video marketing strategies promoting home cooking and farmers' market purchases. PCFMA operates 30 farmers' markets in California and will use live and recorded recipe demonstration videos distributed through email, social media,...
The Department of Agriculture Agricultural Marketing Service awarded a $316,077 Project Grant under the Farmers Market and Local Food Promotion Program to Pajaro Valley Community Health Trust. The grant will sustain and build the capacity of El Mercado farmer's market over three years by doubling foot traffic, agricultural producers, and average gross sales. Activities will focus on increasing foot traffic through consumer marketing and engagement and growing the number of participating...
The Department of Agriculture Agricultural Marketing Service awarded a $629,500 Farmers Market and Local Food Promotion Program Project Grant to AG Link Inc. to support increasing the use of local agricultural products in California school menus from September 2022 through September 2025. The Farmers Market and Local Food Promotion Program, part of the Local Agriculture Market Program, aims to develop, coordinate and expand local and regional food systems. Under this award, AG Link Inc. will...
The $312,500 Project Grant from the United States Department of Agriculture Agricultural Marketing Service through the Farmers Market and Local Food Promotion Program (FMLFPP) supports the People's Produce Mobile Farmers Market. Operated by Project New Village under the People's Produce Project name, the mobile farmers market delivers healthy, affordable locally grown produce and other nutritious foods to low-income residents and SNAP/CalFresh beneficiaries using a refrigerated food truck. The...
The Farmers Market Coalition (FMC) was awarded a $761,851.69 Project Grant from the US Department of Agriculture Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (FMLFPP) to provide technical assistance resources and capacity building support to farmers markets and state farmers market associations from September 2021 through September 2024. FMC will develop comprehensive online resources on their website including evaluations tools and software...
The Ecology Center Inc. was awarded an $823,684.47 Project Grant from the United States Department of Agriculture Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (FMLFPP) to strengthen and expand California's farmers' market industry through September 2024. The grant will fund efforts to promote 650 farmers' markets and support over 2,200 producers. This includes digital and grassroots marketing campaigns to develop new customer bases for direct-marketing...