The Agricultural Institute of Marin was awarded $844,515.25 under a Project Grant from the US Department of Agriculture Agricultural Marketing Service's Farmers Market and Local Food Promotion Program (FMLFPP) to strengthen regional mobile farmers market (MFM) service in Northern California from September 2021 through September 2024. Specifically, AIM will leverage its experience operating MFMs in the Bay Area along with sub-awardee Fresh Approach to expand MFM areas served across Northern...
The Department of Agriculture Agricultural Marketing Service awarded a $316,077 Project Grant under the Farmers Market and Local Food Promotion Program to Pajaro Valley Community Health Trust. The grant will sustain and build the capacity of El Mercado farmer's market over three years by doubling foot traffic, agricultural producers, and average gross sales. Activities will focus on increasing foot traffic through consumer marketing and engagement and growing the number of participating...
The $312,500 Project Grant from the United States Department of Agriculture Agricultural Marketing Service through the Farmers Market and Local Food Promotion Program (FMLFPP) supports the People's Produce Mobile Farmers Market. Operated by Project New Village under the People's Produce Project name, the mobile farmers market delivers healthy, affordable locally grown produce and other nutritious foods to low-income residents and SNAP/CalFresh beneficiaries using a refrigerated food truck. The...
This $317,362.15 project grant award from the U.S. Department of Agriculture's Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (CFDA 10.175) will equip local producers with the knowledge, practical experience, and continued guidance needed to successfully market, sell, and scale their agricultural products at farmers markets. The 4-month program will be offered twice yearly, with each cohort of 10 producers including 4 with 0-1 years of experience. The...
The Petaluma People Services Center will receive $1,009,380.97 from the U.S. Department of Agriculture's Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program to increase direct-to-consumer sales opportunities for local producers in Northern California. The project aims to reduce barriers to farmers market participation for underrepresented demographic groups and increase both the number of transactions and total sales for vendors. Specific activities include...
Community Farmers Markets Inc. received a $922,145.80 three-year Project Grant award from the United States Department of Agriculture Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program. Through this funding, Community Farmers Markets will deliver a holistic, four-pronged approach to growing local food systems and removing barriers to food access in the Atlanta, Georgia area. Specifically, the organization will expand local food distribution through farmers...
Mandela Partners received a $590,713.90 project grant award from the United States Department of Agriculture Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program to strengthen markets for its network of BIPOC farmers and increase consumer demand for local agricultural products. Specifically, Mandela Partners will expand its Mandela Community Supported Agriculture Program from two to four access points to provide low-income residents with sustainably grown...
The U.S. Department of Agriculture's Agricultural Marketing Service awarded a $618,397.50 Farmers Market and Local Food Promotion Program (CFDA 10.175) project grant to Future Harvest Inc., a non-profit organization serving sustainable farmers in the Mid-Atlantic region. The grant will fund a regional marketing initiative focused on cooking culturally appropriate food and assisting farmers in accessing direct-to-consumer market channels. Key activities include providing 24 on-location field days...
The Ecology Center Inc. was awarded an $823,684.47 Project Grant from the United States Department of Agriculture Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (FMLFPP) to strengthen and expand California's farmers' market industry through September 2024. The grant will fund efforts to promote 650 farmers' markets and support over 2,200 producers. This includes digital and grassroots marketing campaigns to develop new customer bases for direct-marketing...
The Department of Agriculture's Agricultural Marketing Service awarded $554,100 under the Farmers Market and Local Food Promotion Program (FMLFPP) to strengthen the viability of 100 farms through enhanced marketing, crop planning and transportation logistics. The goal of the Beginning, Organic, Latino, Diversified Producers Locally Access New Markets (BOLD PLAN) project is to drive profitable market access for farms by providing education on marketing, guidance on crop selection and planning,...