Awards issued prior to january 20, 2025, were funded under previous administrations and may not reflect the priorities and policies of the current administration.** farmers market fundand partners…

Awards issued prior to january 20, 2025, were funded under previous administrations and may not reflect the priorities and policies of the current administration.** farmers market fundand partners will increase oregon snap participants' purchase and consumption of local fruits and vegetables by expanding the successful double up food bucks(DUFB). Snap participants at 101 farmers markets, 26 farm stands, 55 grocery stores, and 70 csas in all 36 of oregon's counties will receive a dollar for dollar incentive at the point of purchase in 2025 and 2026. The expansion targets diverse outlets in high need areas to support families and farmers statewide. This project will: 1) sustain and grow one of the largest and most successful nutrition incentive programs in the country; 2) increase purchase and consumption of locally grown produce and culturally relevant foods at a diverse selection of retailers by incorporating education around food waste reduction, food preservation, and nutrition; 3) provide tailored support to retailers to reduce barriers to DUFB participation, especially in high need areas including rural and tribal communities; 4) coordinate with multiple stakeholders including state, regional, and grassroots organizations to increase program participation in underrepresented communities, especially racially and ethnically diverse populations. 5) test innovative outreach strategies including four community led regional advertising campaigns to contribute to broader understanding of how to reach low-income populations; and 6) explore and pilot efficient incentive redemption models to increase DUFB participation and usability. This program is led by farmers market fund, a nonprofit who has coordinated oregon snap matching programs since 2012. IT builds off of the groundwork laid by their previous fini and gusnip grants