Awards issued prior to january 20, 2025, were funded under previous administrations and may not reflect the priorities and policies of the current administration.** between 2022-2023, double up…

Awards issued prior to january 20, 2025, were funded under previous administrations and may not reflect the priorities and policies of the current administration.** between 2022-2023, double up texas (DUTX), the statewide nutrition incentive program led by sustainable food center distributed $889,115 in incentives to an average of 41,807 snap households supporting over 500 texas producers. The proposed project supports the next phase of DUTX, aiming to:1) increase nutrition security among texas snap participants by expanding DUTX nutrition incentives into at least two grocery stores in all 11 texas public health regions;2) increase produce sales of texas farmers by expanding DUTX nutrition incentives into at least three farm direct sites in all 11 TX hhsc public health regions; and increasing local sourcing in at least two DUTX grocery partners;3) increase participation across all DUTX sites through novel, regionally relevant, direct-to-consumer marketing tactics; AND4) increase consumption of texas-grown fruits and vegetables among snap households by providing culturally relevant nutrition and cooking education to DUTX participants.during the 48-month project period, SFC and its partners will provide more than $5.2 million in nutrition incentives to texas snap households, with intentional efforts to expand the program to currently underserved areas, including east TX (regions 4-6), west TX (regions 1,2,9), and the RIO grande valley (region 11).the proposed project supports the gusnip nutrition incentive program purpose and priorities by increasing snap household participation in nutrition incentive programs at participating firms through proven and effective direct-to-consumer marketing and building the operational capacity of participating firms, texas farmers, and partners to implement successful incentive programs for underserved and/or underrepresented communities in texas.