Awards issued prior to january 20, 2025, were funded under previous administrations and may not reflect the priorities and policies of the current administration.** city green's NJ statewide good food…

Awards issued prior to january 20, 2025, were funded under previous administrations and may not reflect the priorities and policies of the current administration.** city green's NJ statewide good food bucks snap nutrition incentive program, in operation since 2011, currently offers nutrition incentives reaching over 15,000 NJ-snap beneficiaries each year, who redeem an average of $175,000 in snap incentives annually. The program is operated out of 40+ farmers market and grocery store partners across 20 new jersey counties. City green's large scale gusnip (FLSP) project aims to increase the purchase of fresh fruits and vegetables by snap participants by providing nutrition incentives at the point of purchase. Our proposed project will build on city green's 13+ years of successful incentive program implementation and scaling in new jersey. We will: deepen the program's reach in new jersey's food desert communities by adding additional farm and retail partners; improve customer experience, nutrition education, and program usage through targeted marketing and enhanced point of sale technologies; and poise nutrition incentives for long-term sustainability in new jersey through research exploration of an electronic EBT-integration program model in partnership with the department of human services. Through these efforts, more new jerseyans in every county will have increased access to healthy fresh fruits and vegetables resulting in improved health outcomes for individuals and communities, farmers and grocers will earn additional income, and new jersey's food system will be more equitable and resilient.