Project Grant 20237041541069

**AWARDS ISSUED PRIOR TO JANUARY 20, 2025, WERE FUNDED UNDER PREVIOUS ADMINISTRATIONS AND MAY NOT REFLECT THE PRIORITIES AND POLICIES OF THE CURRENT ADMINISTRATION.** FAIR FOOD NETWORK LAUNCHED THE FIRST EVER DOUBLE UP FOOD BUCKS (DOUBLE UP) NUTRITION INCENTIVE PROGRAM IN OUR HOME STATE OF MICHIGAN IN 2009. OUR PROGRAM OFFERS DOLLAR-FOR-DOLLAR MATCH ON SNAP BENEFITS SPENT ON FRESH FRUITS AND VEGETABLES. WITH DOUBLE UP, MICHIGAN FAMILIES USE THEIR SNAP BENEFITS TO BUY MORE FRESH FRUITS AND VEGETABLES (FVS) WHILE SIMULTANEOUSLY LEVERAGING THOSE DOLLARS FOR ECONOMIC IMPACTS. OUR COMMITMENT TO MAXIMIZING PROGRAM DOLLARS FOR INCENTIVES WHILE SUPPORTING FARMERS -- THE SECOND LARGEST DRIVER OF THE STATE'S ECONOMYI -- MEANS THAT EVERY DOUBLE UP PURCHASE IN MICHIGAN SUPPORTS FAMILIES AND FARMERS WHILE AIMING GUSNIP FUNDING SQUARELY IN SUPPORT OF ALL GUSNIP PRIORITIES.OUR WORK WITH PARTNERS OVER MORE THAN A DECADE HAS BUILT STRONG CONNECTIONS WITH SHOPPERS, AN ABIDING TRUST IN THE DOUBLE UP BRAND, AND A HIGHLY EFFICIENT PROGRAM OPERATIONS. FAIR FOOD NETWORK WILL MAXIMIZE THE IMPACT OF GUSNIP DOLLARS ON FAMILY HEALTH AND FARMER RESILIENCE ACROSS MICHIGAN, LEVERAGING $4M/YEAR IN STATE FUNDING AND BRINGING $13.9M OF FRESH FRUITS AND VEGETABLES TO THE TABLES OF MICHIGAN FAMILIES. PARTICIPANTS WILL BE ABLE TO USE DOUBLE UP IN MORE THAN 100 GROCERY SITES AND 130 DIRECT MARKETS ACROSS THE STATE, AND 88 CENTS OF EVERY DOLLAR OF GUSNIP FUNDS WILL BE USED FOR INCENTIVES. TO MEET THESE GOALS OVER THE NEXT TWO YEARS, WE WILL IMPROVE THE PROGRAM EXPERIENCE FOR FAMILIES, FARMERS, AND RETAILERS BY EASING TRANSACTIONS FOR BOTH RETAILERS AND PROGRAM PARTICIPANTS AT DOUBLE UP SITES; REDUCE BARRIERS AND ENCOURAGE PROGRAM GROWTH AND PARTICIPATION THROUGH EXPANDED SUPPLEMENTAL SERVICES; INCREASE LOCAL SOURCING THROUGH CONNECTIONS BETWEEN MICHIGAN GROWERS, DISTRIBUTORS AND DOUBLE UP RETAILERS; AND DEVELOP AND TEST A RIGOROUS EVALUATION MEASURE TO ASSESS AND IMPROVE DOUBLE UP'S ENVIRONMENTAL IMPACT(S).