PRODUCE PERKS MIDWEST PROPOSES A GUSCRR LARGE-SCALE PROJECT THAT EXPANDS THE SCOPE OF WORK OF OUR ACTIVE FINI AWARD, DIRECTLY ALIGNS WITH THE GOALS OF GUSNIP, AND PROVIDES IMMEDIATE RESPONSE AND RELIEF FOR OHIO'S FOOD INSECURE. FOOD INSECURITY HAS MORE THAN DOUBLED IN OHIO DURING THE PANDEMIC AND UTILIZATION OF PRODUCE PERKS (PP) HAS INCREASED BY 96%. COMITTING 75% OF FUNDS TO DIRECT INCENTIVES, THIS PROJECT WILL GENERATE OVER $4,300,000 INFRUIT/VEGETABLE PURCHASES, EXPAND PROGRAMMING TO 140 GROCERY-RETAIL AND DIRECT-TO-CONSUMER (DTC) MARKETS IN 42+ COUNTIES; REACHING 100,000+ SNAP CONSUMERS.GOALS: 1) EXPAND AND DEEPEN REACH OF PP TO A MINIMUM OF 37 NEW SITES (10 DTC / 27 GROCERYRETAIL) IN 42+ COUNTIES (7 NEW), PRIORITIZING OPPORTUNITY ZONES AND HIGH-NEED COMMUNITIES; 2) INVEST IN PROVEN STRATEGIES FOR EFFECTIVE AND EFFICIENT PROGRAMMING TO BUILD CAPACITY AND RESILIENCE OF OHIO'S FOOD SYSTEMS; 3) EXPAND MARKETING/AWARENESS OF PP VIA ENHANCED MESSAGING; 4) MEASURE AND EVALUATE IMPACT OF EXPANSION STRATEGIES IN COMPLIANCE WITH NTAE REGULATIONS.ACTIVITIES INCLUDE UTILIZING INNOVATIVE STRATEGIES AT DTC/GROCERY-RETAIL INCLUDING ONLINE ORDERING, DELIVERY AND CURBSIDE PICKUP; EXPANDING POS SYSTEM SOLUTIONS AND BUILDING CAPACITY AT DTC/GROCERY-RETAIL; AND BROADENING MARKETING CHANNELS VIA TEXT MESSAGING, A CUSTOMERENGAGEMENT APP, CONSUMER-INFORMED MESSAGING, DIRECT MAILERS AND STATE AGENCY PARTNERSHIPS. OUR EXPANDED GOALS ARE FIRMLY ANCHORED IN LESSONS LEARNED UNDER OUR ORIGINAL FINI PROJECT AND ACADEMIC RESEARCH, AND SUPPORTED BY OUR 16-MEMBER STATEWIDE COALITION (OHIO NUTRITION INCENTIVE NETWORK). OUR GOALS EXPAND PROGRAMMING TO COMMUNITIES MOST IMPACTED BY THE PANDEMIC, PROVIDING RELIEF TO OHIO'S NEARLY 2 MILLION SNAP BENEFICIARIES.
Mod # | Description | Reason For Modification | Federal Obligation (Click to sort descending) | Date (Click to sort ascending) |
|---|---|---|---|---|
| Not listed | $0 | 6/16/25 | ||
| Not listed | $5.8m | 7/20/21 |