Farmers market fund and program partners seek to enable snap participants in oregon to increase their purchases of fresh, local fruits and vegetables by expanding the successful double up food bucks…

Farmers market fund and program partners seek to enable snap participants in oregon to increase their purchases of fresh, local fruits and vegetables by expanding the successful double up food bucks (DUFB) snap incentive program to more outlets, while testing new innovations. Snap participants at 65 farmers markets, 25 grocery stores, and 40 csas in oregon will receive a dollar for dollar incentive at the point of purchase during 2021 and 2022. This collection of outlet types and locations means DUFB will support oregon families and farmers wherever they live.through this project, farmers market fund will:1) continue the growth of a program with a proven track record, helping oregonians bring home more fruits and vegetables;2) dramatically expand DUFB at grocery stores, with a focus on urban and rural underserved communities and partnership with culturally-specific stores owned by and serving communities of color;3) increase the use of existing point of sale technology solutions and develop new technology to reach new retailers;4) integrate nutrition education with DUFB at participating outlets in select communities statewide to help snap shoppers feel comfortable shopping farm-direct and cooking nutritious meals; AND5) test the impact of a $20 maximum match in oregon's most rural, food insecure counties to learn what level of incentive encourages maximum participation. This program is led by farmers market fund, a portland-based nonprofit who has coordinated snap matching programs since 2012. IT builds off of the groundwork laid by the medium sized fini grant they received and successfully implemented from 2015-2018.