Project Grant 20207003033159

THROUGH THE DOUBLE UP FOOD BUCKS COLORADO: COMPREHENSIVE EXPANSION PROJECT, LIVEWELL COLORADO (LIVEWELL) WILL COMPREHENSIVE EXPAND THE WELL-ESTABLISHED DOUBLE UP SNAP INCENTIVE PROGRAM AT FARMERS MARKETS, DIRECT MARKETS, AND RETAIL STORES TO: 1) EXPAND AVAILABLE INCENTIVES FOR SNAP RECIPIENTS TO PURCHASE COLORADO-GROWN PRODUCE, 2) INCREASE FRUIT AND VEGETABLE CONSUMPTION AND LONG-TERM HEALTHY EATING AMONG SNAP PARTICIPANTS, 3) REACH MORE SNAP SHOPPERS AND INCREASE PROGRAM PARTICIPATION THROUGH INNOVATIVE AND PROMOTION THAT IS GEOGRAPHICALLY, LINGUISTICALLY, AND CULTURALLY RELEVANT AND ACCESSIBLE, AND 4) EXPAND RETAIL PARTNERSHIPS THROUGH TECHNOLOGY AND INNOVATION.DOUBLE UP IS OFFERED IN 28 COUNTIES, 22 OF WHICH ARE STRIKEFORCE COUNTIES. THE PROGRAM ENGAGES NEARLY 70 LOCAL FARMERS MARKETS, INNOVATIVE RETAILERS, AND SUPERMARKETS THROUGHOUT COLORADO. THE PROGRAM HAS BEEN IMPROVING ACCESS TO HEALTHY LOCALLY GROWN FOOD SINCE 2016 AND GROWN CONSIDERABLY OVER THE PAST FOUR YEARS. THE GOAL OF DOUBLE UP IS TO INCREASE PURCHASES OF FRESH, COLORADO-GROWN FRUITS AND VEGETABLES BY SNAP PARTICIPANTS BY PROVIDING INCENTIVES AT FARMERS MARKETS AND RETAILERS IN URBAN, SUBURBAN, AND RURAL COMMUNITIES IN COLORADO.THE USDA GUSNIP GRANT WILL HELP LIVEWELL MAXIMIZE THE ASSETS, TOOLS, AND LEADERSHIP THE PARTNERS IN ITS VAST NETWORK BRING TO DOUBLE UP TO DELIVER THE MOST EFFICIENT AND RESPONSIVE PROGRAM POSSIBLE. THIS GRANT WILL ALSO ALLOW LIVEWELL TO LEVERAGE FEDERAL GUSNIP DOLLARS AND COMPREHENSIVELY EXPAND MANY AREAS OF THE PROGRAM.