Project Grant 20197003030393

HUNGER TASK FORCE WILL EXPAND THE BREADTH, SCOPE AND REACH OF OUR SUCCESSFUL 2016 FINI PILOT PROJECT, THE FRESH PICKS MOBILE MARKET, TO CONDUCT A GUSNIP PROJECT IN THREE WISCONSIN COUNTIES: MILWAUKEE, RACINE AND KENOSHA THROUGH THE ADDITION OF A SECOND FRESH PICKS MOBILE MARKET AND A CONVENTIONAL NEIGHBORHOOD MARKET WITHIN AN URBAN HOSPITAL. THE PROJECT'S PRIMARY GOAL IS TO INCREASE THE PURCHASE AND CONSUMPTION OF FRUITS AND VEGETABLES AMONG LOW-INCOME CONSUMERS PARTICIPATING IN THE SUPPLEMENTAL NUTRITION ASSISTANCE PROGRAM (SNAP) THROUGH THE PROVISION OF AN INCENTIVE DISCOUNT AT THE POINT OF PURCHASE. ALL THREE MARKETS SELL ONLY FRESH FRUITS, VEGETABLES, MEAT AND DAIRY IN TARGETED LOW-INCOME NEIGHBORHOODS CLASSIFIED AS FOOD DESERTS. HUNGER TASK FORCE AND PICK 'N SAVE GROCERY STORES ARE PARTNERS IN OPERATING BOTH FRESH PICKS MOBILE MARKETS AND THE CONVENTIONAL FRESH PICKS MARKET. MAJOR PROJECT OUTCOMES AND ACTIVITIES INCLUDE INCREASED ACCESS TO AND CONSUMPTION OF LOCALLY-SOURCED FRESH FRUITS AND VEGETABLES IN FOOD DESERTS, EXPANSION OF AN INNOVATIVE, REPLICABLE AND SUCCESSFUL INCENTIVE PROGRAM, AND AN INCREASED KNOWLEDGE OF HEALTHY FOODS AND THEIR USE IN A BALANCED DIET BY SNAP PARTICIPANTS. HUNGER TASK FORCE'S ADMINISTRATION OF THE COMMODITY SUPPLEMENTAL FOOD PROGRAM, SNAP OUTREACH AND SNAP ED CONTRACTS STRONGLY COMPLEMENT PROGRAM GOALS AND ENHANCE ACTIVITIES.