Title: utilizing robust communications and partnership strategies to amplify 'let's stop HIV together' campaign among vulnerable populations - abstractthrough this funding opportunity, the acpm aims…

Title: utilizing robust communications and partnership strategies to amplify 'let's stop HIV together' campaign among vulnerable populations - abstractthrough this funding opportunity, the acpm aims to leverage its experience and broad network of preventive medicine physicians, professional partnerships and multi-media outreach infrastructure to broaden the reach and penetrance of the CDC?s let?s stop HIV together messaging to increase HIV prevention awareness and contribute to reducing the incidence of HIV in the united states, with particular focus on vulnerable african american and latinx the acpm recognizes the need for improved visibility and integration of the CDC?s HIV prevention messaging, particularly within vulnerable communities as well as within preventive medicine and primary care practices treating high risk populations. The acpm aims to address these needs by: aim 1: amplifying the CDC?s let?s stop HIV together campaign messaging through a targeted, informed digital and social media outreach campaignaim 1A: marshaling acpm?s existing partnerships and expertise aim 2: leveraging partnerships and networks representing communities of interest disproportionately impacted by HIV to expand the reach of the let?s stop HIV together campaign AIM2A: partnering with preventive medicine/primary care residency programs in two separate high risk jurisdictions identified by the CDC in its ending the HIV epidemic initiative. The goal of these partnerships will be to develop a pilot program that could serve as a scalable model for preventive medicine programs to adopt and enhance resident trainees? HIV prevention pathways.acpm will develop and implement targeted dissemination of the CDC?s let?s stop HIV together campaign materials and messaging through digital and social media, leveraging digital influencers, partners and networks to:? Increase exposure to let?s stop HIV together campaign materials among high risk populations, based on established metrics, based on smart principles (specific, measaurable, actionable, relevant, timely).? Increase interest in accessing HIV messaging among patients and providers, based on established smart metrics: tracking of key indicators on acpm?s website; related inquiries to the acpm project team; partner organization feedback? Increase engagement from acpm partners with respect to let?s stop HIV together messaging materials, based on established metrics (requests for materials, engagement with acpm HIV campaign ?ambassadors?)? Increase cross-community support for HIV prevention, testing and referral servicesacpm will leverage partners, networks and digital influencers, representing targeted communities, to broaden the reach of the CDC?s let?s stop HIV together messaging to increase engagement from acpm partners and affiliated organizations to amplify the let?s stop HIV together campaign messaging, including engagement of two residency programs to develop best practice models for integrating HIV prevention education and resources offered through the cdcs? Let?s stop HIV together campaign into medical and community-based point-of-care settings.