Leverage existing organizational structure, networks, and communication platforms to disseminate CDC?s together campaign among college age young people through digital and social media platforms -…

Ended Cooperative Agreement Awarded Last action

Award ID
NU62PS924665
Recipient
Awarding agency
Obligated
$500,000

Award facts

Completion date
Funding agency
National Center for HIV/AIDS Centers for Disease Control and Prevention, Department of Health and Human Services
Place of performance
Washington, DC, USA

Award details come from USAspending.gov.

Description

Leverage existing organizational structure, networks, and communication platforms to disseminate CDC?s together campaign among college age young people through digital and social media platforms - advocates will leverage its existing organizational structure, networks and communication platforms to disseminate CDC?s together campaign among college age young people via the use of its digital and social media platforms. Advocates will contribute to CDC?s efforts to increase HIV awareness; reduce new HIV infections among black/latinx young people, 18-24 with a focus on: male; female; trans male; trans female; and genderqueer/gender non-conforming youth, and improve the health outcomes for people with HIV in the U.S. And its territories. Advocates will increase exposure to CDC?s together campaign materials and messages among young people disproportionately affected by HIV, young people living with HIV, and youth-serving health care providers; increase HIV-related information seeking behaviors among young people disproportionately affected by HIV, young people living with HIV, and youth-serving health care providers; and 3) increase partner engagement with CDC?s together materials and messages increase cross-community support for HIV prevention, testing, and referral strategies; and increase HIV-related communication among engaged partners and networks. Advocates will engage black and latinx lgbtq young people ages 18-24, community partners and its extensive network of youth activists and adult allies. Tactics include social media reach to promote/disseminate together campaign materials and messages on HIV/aids and lgbtq health awareness days; partnering with the creators council to develop a social media toolkit, create content for posts on social media channels that will include OP-ED and blog posts on digital media sites and video and visual content on multiple social media platforms and host interactive facebook and instagram live events; incorporating campaign materials and messaging into webinars, trainings, curricula and on the website; and sending text messages and emails to its network of 100,000 young people.

Transactions

Action Obligated Date
Amendment $0
Amendment $0
Amendment $0
Amendment $125,000
Amendment $125,000
Amendment $125,000
Amendment $0
Amendment $0
Original award $125,000

Quick answers

Who received award NU62PS924665?

NU62PS924665 was awarded to Advocates For Youth by Office of Financial Resources (Centers for Disease Control and Prevention) on September 30, 2021.

How much is award NU62PS924665 worth?

$500,000 has been obligated on NU62PS924665.

Which agency awarded NU62PS924665?

Office of Financial Resources (Centers for Disease Control and Prevention) awarded NU62PS924665, with funding from National Center for HIV/AIDS (Centers for Disease Control and Prevention).

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