Phase i: application technical assistance, november 2021-december 2021GOAL: reaching the targeted communities and providing education on bothgrant and review panelist opportunities.strategy: inform…

Phase i: application technical assistance, november 2021-december 2021GOAL: reaching the targeted communities and providing education on bothgrant and review panelist opportunities.strategy: inform and generate conversation among latino andimmigrant-serving organizational stakeholders nationwide and in key states (TBD) about the farm and food worker grant program through online webinars/FB live, one-on-one conversations and podiumpresentations.tactics:● stakeholder mapping: in close collaboration with AMS and otherpartners, develop a comprehensive list of strategic partners and allies, including: non-government, faith-based, grassroots, educational, organizations, and media.● webinars/FB lives: conduct at least 4 webinars/FB live (2 in englishand spanish) between november and december.● office hours: in close collaboration with AMS and other key partners, generate a series of office hours activations through a 1-800 number andinstant messaging as an opportunity for organizations and partners toapply to receive funding aimed to be RE-distributed to farmworkers, meatpacking workers, and front-line grocery workers.● social media amplification: utilize social media networks (with aspecial emphasis on platforms focused on professional networking -i.e, linkedin) to inform organizational leaders about the program and ways tobe involved.phase II: implementation technical assistance, january 2022 - OCTOBER2023STRATEGY: design, transcreate, and distribute culturally relevant andlinguistically appropriate outreach materials for limited-englishproficiency members (at least 4 languages) of the public on the farm andfood worker grant program.outreach and educational materials development and clearinghousetactics:materials development● grassroots outreacho development and/or transcreation (into 4 languages) of a grassrootstoolkit that will provide organizations distributing grants toindividuals collateral materials such as: flyers, handouts, posters, signs, postcards, fact sheets, bulletin board postings, templatelanguage for printed newsletters, phone bank script, community leadertalking points and script, "event-in-a-box" materials (run of show, promotional materials, sign up sheets, talking points)▪ we will also focus on the creation of collateral that is focused onlow literacy audiences through the use of visual elements. Thesematerials will not only be culturally relevant but will appeal to andrespect the intended audiences.● digital outreacho development and/or trascreation (into 4 languages) of a digitaltoolkit consisting of multilingual digital assets to be used by organizations distributing grants to conduct outreach through online and digital communications.▪ assets may include: social media memes and graphics (for relevantplatforms), SMS and instant messaging (i.e whatsapp) messages and callsto action, social media short videos, online articles, template contentfor digital newsletters and email alerts, facebook live/webinar"in-a-box" (consisting in run of show, sample script, promotionalmaterials, and tips to produce broadcast).● traditional media/earned media outreacho development and/or trascreation (into 4 languages) of traditionalmedia consisting of multilingual media materials to be utilized withniche, multicultural/multilingual media. The toolkit may include:▪ print: spokesperson talking points, template media advisory, templatepress releases (for various stages of program), template OP-ED, templateready-to-print article.▪ radio and TV: sample pitch for producers, spokesperson talking points, live scripts for announcers, PSA script, 3 radio ADS, phone bank script.▪ online: ready to print articles, video assets, banners and digitalpsas.● paid media traditional and digitalo based on priority markets and budget, develop a holistic paid mediaplan focusing on limited english proficiency members of the public forthe launch of the campaign (and potentially for other stages). Theseplans will include▪ radio and TV spots▪ paid townhalls(radio and TV)▪ print ADS▪ social media/digital ADS and banners▪ added value interviews, coverage, and other promotional activitieso please note that actual paid media/advertising should be budgeted andnegotiated separately once we determine key markets and audiences.stakeholder engagement and coordination● digital clearinghouse/hubo in close collaboration with AMS and other key stakeholders, develop alanding page/digital hub that will house all the materials and resourcesavailable for community partners when conducting their outreachactivities.● newslettero in close collaboration with AMS and other key stakeholders, develop aperiodical (monthly or every other month) digital newsletter that willprovide latest information, resources, newsclips, best practices andhighlight the work of grassroots partners.● community of practiceo cultivate a community of practice with organizational grant recipientsthrough quarterly webinars, listservs, and business communicationschannels (i.e., slack). The goal of this community of practice will beto share resources, best practices and seek for collective solutions toimplementation challenges. Once we have a better sense of recipients, wewill conduct online surveys and requests for input on what would be themost effective tactics to implement.● technical assistance to stakeholderso provide up to 20 hours per month of technical assistance for AMS, keystakeholders and organizations in the implementation of the programwhich may include strategic communications (i.e., digital outreach, media trainings), outreach, and project management advice. This supportcan be delivered through in-person meetings, video conferencing, email, or telephone calls.● transcreation serviceso provide up to 20 hours per month of expert advice on transcreation ofrelevant pieces. In some cases this work may include strategic guidance(multiple languages), direct translation (spanish-language), design(multiple languages., and/or proofreading (spanish-language).