This $247,879 Cooperative Agreement award from the U.S. Department of Agriculture's Agricultural Marketing Service (USDA AMS) under the Wholesale Farmers and Alternative Market Development Program (CFDA 10.164) will employ a mixed methods study to understand the distinct technical assistance needs of Black, Hispanic, and Tribal producers for accessing wholesale markets. The project will review existing curricula, training materials, and outreach activities focused on areas like market access,...
The U.S. Department of Agriculture's Agricultural Marketing Service (USDA AMS) awarded a $101,062.50 Cooperative Agreement under the Transportation Services program (CFDA 10.167) to The Agriculture Transportation Coalition Inc. The award, dated July 31, 2024, supports the organization in conducting agricultural shipper workshops to help keep U.S. agricultural exports competitive in the global marketplace. The workshops are designed to provide agricultural shippers a full understanding of federal...
The Hispanic Federation Inc. will use a $44.3 million block grant award from the US Department of Agriculture Agricultural Marketing Service under the Pandemic Relief Activities: Farm and Food Worker Relief Grant Program (CFDA 10.181) to provide financial assistance and outreach to farm and meatpacking workers impacted by COVID-19. Hispanic Federation established partnerships with 39 community-based organizations across 19 states, Puerto Rico, and the US Virgin Islands to conduct an estimated...
The National Migrant and Seasonal Head Start Association (NMSHSA) will receive $57,374,541 under a Block Grant award from the United States Department of Agriculture Agricultural Marketing Service. The funding supports the Pandemic Relief Activities: Farm and Food Worker Relief Grant Program (CFDA 10.181), which aims to assist food-related entities in responding to COVID-19, including protecting farm and food workers. Through its existing network of 26 federally funded Migrant and Seasonal...
This $15 million cooperative agreement from the USDA Agricultural Marketing Service will provide support services to transitioning and organic agriculture producers in seven Western and Southwestern states over five years from October 2022 to October 2027. Under the Market Protection and Promotion federal grant program (CFDA #10.163), the award recipient CCOF Foundation and its sub-awardees will deliver farmer-to-farmer mentoring, community building, technical assistance, workforce...
This $125,000 Project Grant award from the U.S. Department of Agriculture's Agricultural Marketing Service (CFDA 10.175 - Farmers Market and Local Food Promotion Program) to the Vancouver Farmers Market Association supports the development and implementation of a strategic marketing and promotions plan for small-scale agricultural producers in Clark County, Washington. The key deliverables include: 1) a brand and positioning strategy to enhance promotion of local farms, 2) signage for the...
The Department of Agriculture Agricultural Marketing Service awarded a $15 million cooperative agreement to Organic Crop Improvement Association International, Inc. under the Market Protection and Promotion federal grant program (CFDA #10.163) to provide support to transitioning and organic agriculture producers in six U.S. Plains states. The award will fund farmer-to-farmer mentoring, community building, technical assistance, workforce development, and data collection from October 2022 to...
This Project Grant award, valued at $317,362.15, was provided by the U.S. Department of Agriculture's Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (CFDA 10.175). The funding will equip local producers with knowledge, practical experience, and continued guidance to successfully market, sell, and scale their agricultural products at farmers markets. The four-month program will be offered twice yearly, enrolling 10 producers per session, with 4 having 0-1...
The U.S. Department of Agriculture's Agricultural Marketing Service awarded a $623,256 Project Grant to the Fairshare CSA Coalition Inc., a non-profit organization in Madison, Wisconsin, under the Farmers Market and Local Food Promotion Program (CFDA 10.175). The grant, titled "The CSA for All: Strategic Marketing for Equitable CSA Expansion Project," aims to redefine and expand the accessibility of Community Supported Agriculture (CSA) programs to serve a more diverse audience. Key...
The U.S. Department of Agriculture's Agricultural Marketing Service (AMS) awarded a $415,814 Cooperative Agreement to the University of Missouri System to enhance AMS's ability to effectively enforce the Packers and Stockyards Act (PSA). The cooperative project has two primary elements: (1) Farmer-Producer Outreach and Engagement, and (2) the Cultivation of Economic Analysis useful for the enforcement of the PSA. The project aims to support AMS's market monitoring and intelligence capabilities...
PHASE I: APPLICATION TECHNICAL ASSISTANCE, NOVEMBER 2021-DECEMBER 2021GOAL: REACHING THE TARGETED COMMUNITIES AND PROVIDING EDUCATION ON BOTHGRANT AND REVIEW PANELIST OPPORTUNITIES.STRATEGY: INFORM AND GENERATE CONVERSATION AMONG LATINO ANDIMMIGRANT-SERVING ORGANIZATIONAL STAKEHOLDERS NATIONWIDE AND IN KEY STATES (TBD) ABOUT THE FARM AND FOOD WORKER GRANT PROGRAM THROUGH ONLINE WEBINARS/FB LIVE, ONE-ON-ONE CONVERSATIONS AND PODIUMPRESENTATIONS.TACTICS: STAKEHOLDER MAPPING: IN CLOSE COLLABORATION WITH AMS AND OTHERPARTNERS, DEVELOP A COMPREHENSIVE LIST OF STRATEGIC PARTNERS AND ALLIES, INCLUDING: NON-GOVERNMENT, FAITH-BASED, GRASSROOTS, EDUCATIONAL, ORGANIZATIONS, AND MEDIA. WEBINARS/FB LIVES: CONDUCT AT LEAST 4 WEBINARS/FB LIVE (2 IN ENGLISHAND SPANISH) BETWEEN NOVEMBER AND DECEMBER. OFFICE HOURS: IN CLOSE COLLABORATION WITH AMS AND OTHER KEY PARTNERS,GENERATE A SERIES OF OFFICE HOURS ACTIVATIONS THROUGH A 1-800 NUMBER ANDINSTANT MESSAGING AS AN OPPORTUNITY FOR ORGANIZATIONS AND PARTNERS TOAPPLY TO RECEIVE FUNDING AIMED TO BE RE-DISTRIBUTED TO FARMWORKERS,MEATPACKING WORKERS, AND FRONT-LINE GROCERY WORKERS. SOCIAL MEDIA AMPLIFICATION: UTILIZE SOCIAL MEDIA NETWORKS (WITH ASPECIAL EMPHASIS ON PLATFORMS FOCUSED ON PROFESSIONAL NETWORKING -I.E,LINKEDIN) TO INFORM ORGANIZATIONAL LEADERS ABOUT THE PROGRAM AND WAYS TOBE INVOLVED.PHASE II: IMPLEMENTATION TECHNICAL ASSISTANCE, JANUARY 2022 - OCTOBER2023STRATEGY: DESIGN, TRANSCREATE, AND DISTRIBUTE CULTURALLY RELEVANT ANDLINGUISTICALLY APPROPRIATE OUTREACH MATERIALS FOR LIMITED-ENGLISHPROFICIENCY MEMBERS (AT LEAST 4 LANGUAGES) OF THE PUBLIC ON THE FARM ANDFOOD WORKER GRANT PROGRAM.OUTREACH AND EDUCATIONAL MATERIALS DEVELOPMENT AND CLEARINGHOUSETACTICS:MATERIALS DEVELOPMENT GRASSROOTS OUTREACHO DEVELOPMENT AND/OR TRANSCREATION (INTO 4 LANGUAGES) OF A GRASSROOTSTOOLKIT THAT WILL PROVIDE ORGANIZATIONS DISTRIBUTING GRANTS TOINDIVIDUALS COLLATERAL MATERIALS SUCH AS: FLYERS, HANDOUTS, POSTERS,SIGNS, POSTCARDS, FACT SHEETS, BULLETIN BOARD POSTINGS, TEMPLATELANGUAGE FOR PRINTED NEWSLETTERS, PHONE BANK SCRIPT, COMMUNITY LEADERTALKING POINTS AND SCRIPT, "EVENT-IN-A-BOX" MATERIALS (RUN OF SHOW,PROMOTIONAL MATERIALS, SIGN UP SHEETS, TALKING POINTS) WE WILL ALSO FOCUS ON THE CREATION OF COLLATERAL THAT IS FOCUSED ONLOW LITERACY AUDIENCES THROUGH THE USE OF VISUAL ELEMENTS. THESEMATERIALS WILL NOT ONLY BE CULTURALLY RELEVANT BUT WILL APPEAL TO ANDRESPECT THE INTENDED AUDIENCES. DIGITAL OUTREACHO DEVELOPMENT AND/OR TRASCREATION (INTO 4 LANGUAGES) OF A DIGITALTOOLKIT CONSISTING OF MULTILINGUAL DIGITAL ASSETS TO BE USED BY ORGANIZATIONS DISTRIBUTING GRANTS TO CONDUCT OUTREACH THROUGH ONLINE AND DIGITAL COMMUNICATIONS. ASSETS MAY INCLUDE: SOCIAL MEDIA MEMES AND GRAPHICS (FOR RELEVANTPLATFORMS), SMS AND INSTANT MESSAGING (I.E WHATSAPP) MESSAGES AND CALLSTO ACTION, SOCIAL MEDIA SHORT VIDEOS, ONLINE ARTICLES, TEMPLATE CONTENTFOR DIGITAL NEWSLETTERS AND EMAIL ALERTS, FACEBOOK LIVE/WEBINAR"IN-A-BOX" (CONSISTING IN RUN OF SHOW, SAMPLE SCRIPT, PROMOTIONALMATERIALS, AND TIPS TO PRODUCE BROADCAST). TRADITIONAL MEDIA/EARNED MEDIA OUTREACHO DEVELOPMENT AND/OR TRASCREATION (INTO 4 LANGUAGES) OF TRADITIONALMEDIA CONSISTING OF MULTILINGUAL MEDIA MATERIALS TO BE UTILIZED WITHNICHE, MULTICULTURAL/MULTILINGUAL MEDIA. THE TOOLKIT MAY INCLUDE: PRINT: SPOKESPERSON TALKING POINTS, TEMPLATE MEDIA ADVISORY, TEMPLATEPRESS RELEASES (FOR VARIOUS STAGES OF PROGRAM), TEMPLATE OP-ED, TEMPLATEREADY-TO-PRINT ARTICLE. RADIO AND TV: SAMPLE PITCH FOR PRODUCERS, SPOKESPERSON TALKING POINTS,LIVE SCRIPTS FOR ANNOUNCERS, PSA SCRIPT, 3 RADIO ADS, PHONE BANK SCRIPT. ONLINE: READY TO PRINT ARTICLES, VIDEO ASSETS, BANNERS AND DIGITALPSAS. PAID MEDIA TRADITIONAL AND DIGITALO BASED ON PRIORITY MARKETS AND BUDGET, DEVELOP A HOLISTIC PAID MEDIAPLAN FOCUSING ON LIMITED ENGLISH PROFICIENCY MEMBERS OF THE PUBLIC FORTHE LAUNCH OF THE CAMPAIGN (AND POTENTIALLY FOR OTHER STAGES). THESEPLANS WILL INCLUDE RADIO AND TV SPOTS PAID TOWNHALLS(RADIO AND TV) PRINT ADS SOCIAL MEDIA/DIGITAL ADS AND BANNERS ADDED VALUE INTERVIEWS, COVERAGE, AND OTHER PROMOTIONAL ACTIVITIESO PLEASE NOTE THAT ACTUAL PAID MEDIA/ADVERTISING SHOULD BE BUDGETED ANDNEGOTIATED SEPARATELY ONCE WE DETERMINE KEY MARKETS AND AUDIENCES.STAKEHOLDER ENGAGEMENT AND COORDINATION DIGITAL CLEARINGHOUSE/HUBO IN CLOSE COLLABORATION WITH AMS AND OTHER KEY STAKEHOLDERS, DEVELOP ALANDING PAGE/DIGITAL HUB THAT WILL HOUSE ALL THE MATERIALS AND RESOURCESAVAILABLE FOR COMMUNITY PARTNERS WHEN CONDUCTING THEIR OUTREACHACTIVITIES. NEWSLETTERO IN CLOSE COLLABORATION WITH AMS AND OTHER KEY STAKEHOLDERS, DEVELOP APERIODICAL (MONTHLY OR EVERY OTHER MONTH) DIGITAL NEWSLETTER THAT WILLPROVIDE LATEST INFORMATION, RESOURCES, NEWSCLIPS, BEST PRACTICES ANDHIGHLIGHT THE WORK OF GRASSROOTS PARTNERS. COMMUNITY OF PRACTICEO CULTIVATE A COMMUNITY OF PRACTICE WITH ORGANIZATIONAL GRANT RECIPIENTSTHROUGH QUARTERLY WEBINARS, LISTSERVS, AND BUSINESS COMMUNICATIONSCHANNELS (I.E., SLACK). THE GOAL OF THIS COMMUNITY OF PRACTICE WILL BETO SHARE RESOURCES, BEST PRACTICES AND SEEK FOR COLLECTIVE SOLUTIONS TOIMPLEMENTATION CHALLENGES. ONCE WE HAVE A BETTER SENSE OF RECIPIENTS, WEWILL CONDUCT ONLINE SURVEYS AND REQUESTS FOR INPUT ON WHAT WOULD BE THEMOST EFFECTIVE TACTICS TO IMPLEMENT. TECHNICAL ASSISTANCE TO STAKEHOLDERSO PROVIDE UP TO 20 HOURS PER MONTH OF TECHNICAL ASSISTANCE FOR AMS, KEYSTAKEHOLDERS AND ORGANIZATIONS IN THE IMPLEMENTATION OF THE PROGRAMWHICH MAY INCLUDE STRATEGIC COMMUNICATIONS (I.E., DIGITAL OUTREACH,MEDIA TRAININGS), OUTREACH, AND PROJECT MANAGEMENT ADVICE. THIS SUPPORTCAN BE DELIVERED THROUGH IN-PERSON MEETINGS, VIDEO CONFERENCING, EMAIL,OR TELEPHONE CALLS. TRANSCREATION SERVICESO PROVIDE UP TO 20 HOURS PER MONTH OF EXPERT ADVICE ON TRANSCREATION OFRELEVANT PIECES. IN SOME CASES THIS WORK MAY INCLUDE STRATEGIC GUIDANCE(MULTIPLE LANGUAGES), DIRECT TRANSLATION (SPANISH-LANGUAGE), DESIGN(MULTIPLE LANGUAGES., AND/OR PROOFREADING (SPANISH-LANGUAGE).