Wholesale Farmers and Alternative Market Development

Active

Assistance listing
10.164
Agency
Grant awards
64 $21,794,754 in federal obligations

Program facts

Assistance types
  • Cooperative Agreement
  • Project Grant
Treasury account
  • 12-2500-0-1-352
More information

Program details come from SAM.gov Assistance Listings. Updated . Grant award figures come from USAspending.gov.

About this program

The Department of Agriculture Agricultural Marketing Service is funding research, technical assistance, and capacity-building projects that strengthen market access and supply chain viability for local and regional food producers and intermediaries, under Assistance Listing 10.164, with the most recent grant awards issued September 30, 2025.

The program funds actionable research and technical assistance supporting producers and food businesses entering or scaling in high-value domestic markets for local and regional foods. Work includes market analysis, producer surveys, supply chain mapping, evaluation of food system interventions, curriculum development, data tools and platforms, facilitation of stakeholder networks, and technical assistance supporting facility design and construction for wholesale markets, farmers markets, food hubs, incubator kitchens, and public markets. Recent awards demonstrate concentration in research partnerships that generate evidence on sector challenges and opportunities: graduate student data visualization competitions analyzing local food questions; evaluation of farmers market operations and producer needs; assessment of agritourism and direct seafood marketing; documentation of innovative local sourcing models at independent groceries; and analysis of how federal food purchasing agreements and promotion programs support producer transition to wholesale channels. The program also funds platform maintenance and enhancement, including the Food and Agriculture Mapper and Explorer (FAME) data visualization tool and the Local Food Directories website.

Funding is concentrated heavily in Cooperative Agreements, which account for 97 percent of awards. The Department of Agriculture Agricultural Marketing Service is the sole funder across all 64 awards documented in the portfolio. Total federal dollars obligated reach $21.8 million. Award volume has slowed in recent years—5 awards each in 2024 and 2025, down from 10–12 annually between 2021 and 2023. Cooperative agreement values range widely, from $7,500 to $2.6 million, with recent awards in the $50 thousand to $800 thousand range typical for research and technical assistance projects.

Representative recent awards funded graduate student research competitions on local food data analysis ($49,994), a Mid-Atlantic capital coalition pilot pairing farm businesses with investment expertise ($325 thousand), farmers market operational research and forecasting ($200 thousand), regional food system business advisor training and capital access strategies ($809,903), and FAME platform updates ($126,635). No grant opportunities are currently posted in the source material.

Objective and description

Objective

Wholesale Farmers and Alternative Market Development works to improve market access for producers and develop new markets. This work ensures that opportunities for U.S. food producers are readily available and communities are equipped to successfully

Description

Wholesale Farmers and Alternative Market Development generate actionable insights and accessible tools supporting farmers and food businesses as they establish and scale operations in domestic, high-value markets for local and regional foods. The research improves the viability, profitability, and future market opportunities for American farmers and food producers. The Wholesale Market and Facility Design team provides technical assistance and support to stakeholders regarding the construction of new structures or the remodeling of existing ones. These facilities include wholesale markets, farmers markets, public markets, incubator kitchens, and food hubs, all of which are important parts of the national food distribution network. The facilities may be indoors or outdoors, a single building or an industrial complex.

Eligibility

Beneficiary eligibility

Producers, processors, marketing agencies, and general public.

Uses of assistance

Assistance provided in cooperation with other government agencies and private industry to reduce marketing costs, provide technical assistance to States and municipalities interested in creating or upgrading markets and marketing facilities.

Use restrictions

Funds may not be use for the purchase of land, construction or rehabilitation of a building or structure.

How to apply

Preapplication coordination

Preapplication coordination is required. Environmental impact information is not required for this program. This program is eligible for coverage under E.O. 12372, "Intergovernmental Review of Federal Programs." An applicant should consult the office or official designated as the single point of contact in his or her State for more information on the process the State requires to be followed in applying for assistance, if the State has selected the program for review.

Application procedure

Contact Deputy Administrator, Transportation and Marketing Programs, Agricultural Marketing Service, USDA. The standard application forms as furnished by the Federal agency must be used for this program.

Award procedure

AMS outlines the application requirements and merit review process in each grant program's RFA. Applicants are required to use the RFA to apply for grant funds. After the application deadline has passed, AMS begins a three-step process to evaluate each application submitted to the grant program and select applications for funding. Grant agreements are established with applicants based on the results of this three-step process to ensure compliance with requirement that Federal awarding agencies maintain a fair, unbiased merit review process in selecting competitively awarded grants. The Initial Qualification Screening is Step 1. In this step, each application is reviewed for overall completeness, as well as compliance with eligibility and program requirements as set forth in the RFA. Applications that met these basic requirements moved forward to Step 2. Step 2 is the Technical Review. Applications are evaluated by panels of external peer reviewers. Selected reviewers have diverse expertise representing various entities with programmatic knowledge. To eliminate bias, AMS assigns applications to reviewers outside of their own geographic areas and avoid project assignments associated with reviewer businesses. Each reviewer also signs a conflict of interest and confidentiality agreement. Reviewers that indicate a real or perceived conflict do not review the affected application(s) and are removed from those application discussions. The panels analyze each application using the RFA's evaluation criteria and instructions prepared by AMS. Individual reviewers evaluate and score their assigned applications and then confer with their team to derive a consensus review. The consensus review serves as the basis for awarding grant funds and focuses on the applications' strengths and weaknesses. The third step is the Administrative Review (Step 3).

Appeals

Please refer to https://www.ams.usda.gov/services/policies-procedures

Grant awards

Award Recipient Federal obligations Awarded
This project will engage industry experts, investment leaders, and growth-oriented farm and food businesses to: 1)… AM250300WAMSC006 University Of Wisconsin System $809,903
This agreement will support the update and maintenance of the food and agriculture mapper explorer (fame), an… AM250300WAMSC005 Colorado State University $126,635
AMS will partner with locus to lead the maccc mid-atlantic coordinated capital coalition (maccc) pilot initiative… AM250300WAMSC004 Locus Impact Fund $325,000
This agreement supports a research competition that challenges graduate students to address real-world questions facing… AM250300WAMSC002 Agricultural & Applied Economics Association $49,994
This project will dive into the challenges that farmers markets face, as identified in the 2025 national farmers market… AM250300WAMSC001 Michigan State University $200,000
The research will be done by a post-doctoral researchers based on university of kentucky, as assigned by their IPA… AM240300WAMSC005 The University Of Kentucky Research Foundation $363,795
Through an established fellowship program (the coding IT forward fellowship) that strives to expose early career… AM240300WAMSC004 Coding It Forward Inc. $35,610
1. Convene stakeholders to define survey goals, redesign the questionnaire, and develop a dissemination and analysis… AM240300WAMSC002 Michigan State University $599,996
1. Work with USDA-AMS to complete the project in the defined timeline. 2. Keep the USDA-AMS apprised of all… AM240300WAMSC003 Michigan State University $149,600
The cooperator will: 1.recruit participants from universities across the U.S. Including 1890 land grant universities… AM240300WAMSC001 Agricultural & Applied Economics Association $22,000

Latest 10 of 64 listed here. See the rest on GovTribe.

Top recipients by federal obligations

Rank Recipient Federal obligations Share
1 The University Of Kentucky Research Foundation $3,683,515 17%
2 University Of Maryland Es $2,622,806 12%
3 Florida A & M University $2,235,930 10%
4 University Of Wisconsin System $1,999,999 9%
5 Michigan State University $1,930,361 9%
6 Colorado State University $1,440,927 7%
7 UFW Foundation $1,240,131 6%
8 University Of Wisconsin System $809,903 4%
9 Cornell University $590,286 3%
10 The Ohio State University $570,337 3%

10 of 36 recipients listed here. See the rest on GovTribe.

Federal obligations by fiscal year

Fiscal year Federal obligations
FY2026 -$14,580
FY2025 $996,078
FY2024 $1,115,937
FY2023 $3,901,525
FY2022 $9,685,003
FY2021 $4,200,698
FY2020 $1,089,355
FY2009 $138,000
FY2008 $225,837
FY2007 $66,000
FY2002 $5,000
FY2001 $385,900
Show all 12

Quick answers

What is Assistance Listing 10.164?

Assistance Listing 10.164 is Wholesale Farmers and Alternative Market Development, a federal grant program run by Agricultural Marketing Service (Department of Agriculture).

What is the CFDA number for Wholesale Farmers and Alternative Market Development?

Its CFDA number is 10.164: Assistance Listing numbers were called CFDA numbers before 2018.

How much funding has Assistance Listing 10.164 awarded?

64 grant awards under 10.164 have obligated $21,794,754 in federal funds to 36 recipients.

Who receives the most funding from 10.164?

The recipients obligated the most under Wholesale Farmers and Alternative Market Development are The University Of Kentucky Research Foundation ($3,683,515), University Of Maryland Es ($2,622,806) and Florida A & M University ($2,235,930).

How much did 10.164 obligate in fiscal year 2025?

Grants under 10.164 obligated $996,078 in federal funds in fiscal year 2025.

On GovTribe

See this program's full record

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