Nsbc will expand its flagship safe boating campaign, promoting life jacket wear, sober boating, engine cut-off switch use, and formal education

The National Safe Boating Council Inc. received a $400,000 Cooperative Agreement from the U.S. Coast Guard under the National Nonprofit Organization Recreational Boating Safety Grant Program (CFDA 97.135) for the period October 1, 2025 through September 30, 2026. The award funds expansion of the Council's flagship "Wear It" safe boating campaign, which promotes life jacket wear, sober boating practices, engine cut-off switch use, and formal boating education. The campaign utilizes customizable resources, social media platforms, paid advertising, public service announcements, and promotional giveaways to reach target audiences.

The initiative is designed to normalize safe boating practices and reduce boating-related incidents nationwide by targeting both new and returning boaters, with particular focus on operators of vessels under 26 feet. By leveraging the trusted "Wear It" brand platform and multi-channel marketing approaches, the Council aims to increase awareness and adoption of critical safety behaviors across the recreational boating community. This award represents one component of the Coast Guard's broader effort to minimize loss of life, personal injury, and property damage on U.S. waterways through national-scope nonprofit partnerships.

Built around the trusted wear IT brand, the initiative will leverage customizable resources, social media, paid ADS, public service announcements, and giveaways. By targeting new and returning boaters, particularly those operating vessels under 26 feet, the campaign will normalize safe practices and reduce incidents nationwide.