NSBC WILL LAUNCH THE WAVES OF HOPE CAMPAIGN TO AMPLIFY THE VOICES OF FAMILIES AFFECTED BY BOATING TRAGEDIES. THE INITIATIVE WILL MOBILIZE SURVIVORS AND FAMILIES AS INFLUENCERS, EQUIPPING THEM WITH RESOURCES TO SHARE SAFETY MESSAGES THROUGH SOCIAL MEDIA, GRASSROOTS EVENTS, AND MEDIA PLATFORMS. BY MAKING BOATING SAFETY PERSONAL AND EMOTIONALLY RESONANT, THIS PROGRAM WILL FOSTER CULTURAL CHANGE, ENCOURAGE LIFE JACKET WEAR, AND REDUCE PREVENTABLE FATALITIES.