The contractor shall provide advertising to the target audience of wisconsin high school students, to generate leads and increase brand awareness of wisconsin army national guard (wiarng). In…

Ended Purchase Order Awarded Last action

Contract number
W912J225PA009
Awardee
Awarding agency
Obligated
$22,000

Award facts

Contract value 20% obligated
  • $22,000.00 Current, with exercised options
  • $110,000.00 Potential, with all options
Completion date 100% complete
  • Current, with exercised options
  • Potential, with all options
NAICS code
541613 Marketing Consulting Services
Set-aside
No set-aside
Competition
Not Competed under SAP · 1 offer Simplified Acquisition
Pricing
Firm Fixed Price
Place of performance
Madison, WI 53704, USA

Award details come from SAM.gov/FPDS.

About this award

This is a firm fixed-price purchase order contract awarded by the Wisconsin National Guard to Student Paths, LLC, a for-profit limited liability company, on February 25, 2025. The contract, valued at $110,000.00, requires the contractor to provide advertising services to target Wisconsin high school students in order to generate leads and increase brand awareness of the Wisconsin Army National Guard. The contract does not have a set-aside designation. Student Paths, LLC specializes in digital advertising and marketing services, particularly targeting students through online platforms and scholarship search tools, and has secured multiple previous contracts with various state National Guard units and the Navy Recruiting Command for similar recruitment support services.

Description

The contractor shall provide advertising to the target audience of wisconsin high school students, to generate leads and increase brand awareness of wisconsin army national guard (wiarng). In accordance with the PWS

Quick answers

Who was awarded contract W912J225PA009?

W912J225PA009 was awarded to Student Paths, LLC by Wisconsin National Guard (Army National Guard) on February 25, 2025.

How much is contract W912J225PA009 worth?

The government has obligated $22,000 on W912J225PA009. Its potential value, with all options, is $110,000.

Was contract W912J225PA009 competed?

The extent of competition for W912J225PA009 was not competed under sap. The government received 1 offer.

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