Claritas prizm premier ZIP + 6

Ended Purchase Order Awarded

Contract number
W911SD23P0138
Awardee
Awarding agency
Obligated
$16,070

Award facts

Opportunity
  • W911SD23R0175 Solicitation number
Contract value 100% obligated
$16,070.00 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Contracting staff
Funding agency
West Point Military Academy Headquarters, Department of Defense
NAICS code
541613 Marketing Consulting Services
PSC
7A21 It And Telecom - Business Application Software (Perpetual License Software)
Set-aside
No set-aside
Competition
Not Competed · 1 offer Only One Source
Pricing
Firm Fixed Price
Place of performance
Montgomery, OH 45242, USA

Award details come from SAM.gov/FPDS.

About this award

The U.S. Department of the Army, West Point Military Academy, awarded a $16,070.00 firm-fixed-price purchase order contract to Claritas LLC, a for-profit software publisher and data analytics company, for the provision of Claritas PRIZM Premier ZIP + 6 consumer segmentation and demographic analytics products and services. This contract supports the Academy's requirements for targeted marketing, customer engagement strategies, and demographic analysis, and is not associated with a larger contract vehicle. The contract has no set-aside designation and is scheduled for completion by September 23, 2024. Claritas has a history of providing similar consumer analytics and segmentation tools to various federal agencies, including the Social Security Administration and the Department of Health and Human Services Centers for Disease Control and Prevention.

Quick answers

Who was awarded contract W911SD23P0138?

W911SD23P0138 was awarded to Claritas LLC by MICC West Point (Mission and Installation Contracting Command) on August 22, 2023.

How much is contract W911SD23P0138 worth?

The government has obligated $16,070 on W911SD23P0138.

Which agency awarded contract W911SD23P0138?

MICC West Point (Mission and Installation Contracting Command) awarded W911SD23P0138, with funding from West Point Military Academy (Headquarters).

Was contract W911SD23P0138 competed?

The extent of competition for W911SD23P0138 was not competed. The government received 1 offer.

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