Seven billboards for a total of 6 months throughout the state of minnesota to generate recruitment leads to enlistment
Ended Purchase Order Awarded Last action
- Contract number
- W50S7F25PA012
- Awardee
-
Amaka Communications And Consulting, LLC UEI S9BEEZGRMRG1
- Awarding agency
-
Department of the Army
Department of Defense
- Obligated
- $68,220
Award facts
- Opportunity
-
- Billboard Advertising Solicitation · W50S7F25Q0032 · Posted Jul 31, 2025
- Contract value 100% obligated
- $68,220.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Air Force Department of Defense
- NAICS code
- 541850 Indoor and Outdoor Display Advertising
- Set-aside
- Total Small Business
- Competition
- Competed under SAP · 8 offers Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Arlington, MN 55307, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Original award | $68,220 |
About this award
The U.S. Air Force awarded a $68,220 firm-fixed price purchase order to Amaka Communications and Consulting, LLC on September 1, 2025, to provide billboard advertising services supporting Minnesota Air National Guard recruitment efforts. Under this Total Small Business set-aside contract, the awardee will deploy seven billboards throughout Minnesota for a six-month period ending April 30, 2026. The contract requires static billboard displays featuring government-approved advertising graphics designed to generate enlistment leads and promote Air National Guard recruitment across the state.
The solicitation, posted July 31, 2025, originally called for 14 static billboards to be maintained across multiple Minnesota locations for eight consecutive months beginning September 1, 2025. Billboard placement locations were to be specified by vendors in their proposals, with performance based in Arlington, Minnesota. This procurement falls under NAICS code 541850 (Indoor and Outdoor Display Advertising) and supports the Air Force's broader recruiting mission by leveraging outdoor advertising to reach potential recruits throughout Minnesota during the specified campaign period.
Quick answers
Who was awarded contract W50S7F25PA012?
W50S7F25PA012 was awarded to Amaka Communications And Consulting, LLC by Department of the Army (Department of Defense) on September 1, 2025.
How much is contract W50S7F25PA012 worth?
The government has obligated $68,220 on W50S7F25PA012.
Which agency awarded contract W50S7F25PA012?
Department of the Army (Department of Defense) awarded W50S7F25PA012, with funding from Air Force (Department of Defense).
Was contract W50S7F25PA012 competed?
The extent of competition for W50S7F25PA012 was competed under sap. The government received 8 offers. It was set aside: Total Small Business.
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