EO 14398 - CTP advertising data monitoring subscription and training
Active Purchase Order Awarded Last action
- Contract number
- 75F40126P00104
- Awardee
-
Mediaradar, Inc. UEI RMN5MNBU8QF5
- Awarding agency
-
Food and Drug Administration
Department of Health and Human Services
- Obligated
- $69,925
Award facts
- Opportunity
-
- CTP Advertising Data Monitoring Subscription and Training Solicitation · 75F40126Q00171 · Posted May 26, 2026
- Contract value 18% obligated
-
- $69,925.00 Current, with exercised options
- $378,736.36 Potential, with all options
- Completion date 7% complete
-
- Current, with exercised options
- Potential, with all options
- NAICS code
- 541910 Marketing Research and Public Opinion Polling
- Set-aside
- No set-aside
- Competition
- Competed under SAP · 4 offers Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Silver Spring, MD 20993, USA
- Legislative mandates
-
- Employment Eligibility Verification (E-Verify) FAR subpart 22.18
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Original award | $69,925 |
About this award
The Food and Drug Administration awarded a purchase order to Mediaradar, Inc. for advertising data monitoring subscription and training services on July 8, 2026, with a ceiling value of $378,736.36. The order is a firm fixed-price commercial procurement under FAR Part 12 simplified procedures with no set-aside. Work is performed in Silver Spring, Maryland. The contractor provides online access to an advertising data monitoring platform (MediaRadar Magnifier or equivalent) that tracks tobacco industry advertising creative and estimated media spend across TV, radio, print, out-of-home, online display, online video, mobile ads, and social media. The platform must support a minimum of four concurrent users, provide historical data from 2012 onward, and enable creative data downloads in Microsoft Excel format. The period of performance runs for one base year (July 1, 2026 through June 30, 2027) plus four optional one-year extension periods. The contractor assigns a dedicated Project Manager for technical support during business hours, conducts initial training up to eight hours within 60 days of award, and provides up to five additional annual trainings. Ultimate completion is scheduled for July 7, 2031.
Quick answers
Who was awarded contract 75F40126P00104?
75F40126P00104 was awarded to Mediaradar, Inc. by Food and Drug Administration (Department of Health and Human Services) on July 8, 2026.
How much is contract 75F40126P00104 worth?
The government has obligated $69,925 on 75F40126P00104. Its potential value, with all options, is $378,736.
Was contract 75F40126P00104 competed?
The extent of competition for 75F40126P00104 was competed under sap. The government received 4 offers.
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