Chooseva marketing campaign support

Ended Awarded Last action

Contract number
36C10X20N0058
Awardee
Awarding agency
Obligated
$77,584,588

Award facts

Opportunity
  • Vector Solicitation · Posted May 29, 2024
Contract value 94% obligated
  • $77,639,124.46 Current, with exercised options
  • $82,605,769.52 Potential, with all options
Completion date 100% complete
Current and potential, with all options
Set-aside
Service-Disabled Veteran-Owned Small Business
Competition
Full and Open Competition after exclusion of sources · 4 offers Multiple Award, Fair Opportunity
Pricing
Firm Fixed Price
Place of performance
Alexandria, VA 22314, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Funding Only Action P00019 $4,333,392
Funding Only Action P00018 $12,000,000
Funding Only Action P00017 $4,050,254
Other Administrative Action P00016 · Modification issued to clarify terms and conditions in support of chooseva branding for department of veterans affairs (VA) office of public and… $0
Exercise an Option P00015 · Modification issued to update section B.4 price/cost schedule and exercise option period 4 in support of chooseva branding for department of veterans affairs… $10,459,563
Exercise an Option P00014 $51,803
Funding Only Action P00013 · Modification issued to update section B.4 price/cost schedule in support of chooseva branding for department of veterans affairs (VA) office of public and… $1,000,000
Supplemental Agreement for work within scope P00012 $1,257,379
Exercise an Option P00011 · Modification issued to update section B.3 performance work statement, B.4 price/cost schedule and exercise option period 3 in support of chooseva branding for… $10,923,700
Funding Only Action P00010 $250,000
Exercise an Option P00009 · Modification issued to exercise optional ad placement in support of chooseva branding for department of veterans affairs (VA) office of public and… $300,000
Exercise an Option P00008 · Modification issued to update section B.4 price/cost schedule and exercise option period 2 in support of chooseva branding for department of veterans affairs… $10,811,998
Supplemental Agreement for work within scope P00007 $530,000
Exercise an Option P00006 $4,031,004
Supplemental Agreement for work within scope P00005 $1,000,000
Supplemental Agreement for work within scope P00004 · Modification issued to update section B.4 price/cost schedule in order to exercise optional clin 1010AA in support of veteran enrollment PSA. $500,000
Exercise an Option P00003 $5,930,670
Exercise an Option P00002 $300,000
Funding Only Action P00001 · Modification issued to update section B.4 price/cost schedule and exercise slin 0010AA to add advertising funds in support of chooseva marketing campaign… $500,000
Original award $9,354,825
Show all 20

About this award

This $82,605,769.52 delivery order contract was awarded to Aptive Resources LLC, a woman-owned, service-disabled veteran-owned small business, to provide marketing campaign support services to the Department of Veterans Affairs (VA). The contract is set aside for service-disabled veteran-owned small businesses and is a task order issued under the VA's Veteran Enterprises Contracting for Transformation and Operational Readiness (VECTOR) indefinite-delivery, indefinite-quantity (IDIQ) contract vehicle. Aptive Resources has expertise in areas such as strategic engagement, marketing and branding, media relations, public relations, and data analytics, and has previously provided similar services to the VA as well as other federal agencies like the Department of Transportation and Office of Personnel Management.

Quick answers

Who was awarded contract 36C10X20N0058?

36C10X20N0058 was awarded to Aptive Resources LLC by VA Strategic Acquisition Center Frederick (Headquarters) on February 7, 2020.

How much is contract 36C10X20N0058 worth?

The government has obligated $77,584,588 on 36C10X20N0058. Its current value, with exercised options, is $77,639,124. Its potential value, with all options, is $82,605,770.

Is contract 36C10X20N0058 an order under another contract?

Yes. 36C10X20N0058 is a delivery order under VA119A17D0084, an indefinite delivery contract, on Veteran Enterprises Contracting for Transformation and Operational Readiness (VECTOR).

Was contract 36C10X20N0058 competed?

The extent of competition for 36C10X20N0058 was full and open competition after exclusion of sources. The government received 4 offers. It was set aside: Service-Disabled Veteran-Owned Small Business.

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