Volunteer digital marketing & recruitment program

Active Awarded Last action

Contract number
15BNAS23F00000224
Awardee
Awarding agency
Obligated
$21,028,452

Award facts

Opportunity
  • 15BNAS23R00000007 Solicitation number
Contract value 100% obligated
$21,028,451.55 Current and potential, with all options
Completion date 91% complete
Current and potential, with all options
Set-aside
No set-aside
Competition
Full and Open Competition · 1 offer Multiple Award, Fair Opportunity
Pricing
Firm Fixed Price
Place of performance
Arlington, VA 22203, USA

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Exercise an Option P00010 $1,680,970
Funding Only Action P00009 -$50,854
Exercise an Option P00008 $3,539,172
Supplemental Agreement for work within scope P00007 $499,742
Funding Only Action P00006 -$1,225
Other Administrative Action P00005 $0
Other Administrative Action P00004 $0
Exercise an Option P00003 $7,246,786
Other Administrative Action P00001 -$1,500,000
Other Administrative Action P00002 $1,500,000
Original award $8,113,861
Show all 11

About this award

A civilian federal agency issued a delivery order to Accenture Federal Services LLC on September 29, 2023, for the Volunteer Digital Marketing & Recruitment Program with a ceiling value of $21.028 million and a firm fixed-price structure. The order is issued under the GSA Multiple Award Schedule (MAS).

Place of performance is Arlington, VA 22203. The order is scheduled for ultimate completion on February 28, 2027. The program delivers digital marketing, recruitment outreach, and volunteer engagement services to support federal recruitment and workforce development initiatives.

Accenture engaged Marcom Group, Inc., a woman-owned small business, as a primary subcontractor for marketing and recruitment support services, alongside Xentit LLC and Google LLC for specialized technology and digital advertising capabilities.

Service Contract Inventory data shows the order invoiced $8.1 million in FY2024 at a blended rate of $10,010.94 per hour (0.4 FTEs, 805 contractor hours) and $6.3 million in FY2025 at $151.78 per hour (20.0 FTEs, 41,693 contractor hours). The significant rate decline reflects a shift in labor composition and invoicing structure between fiscal years. In FY2025, no contractor hours were subcontracted, with all effort performed by Accenture directly.

Subawards

Subcontractor Amount Awarded
Marcom Group, Inc. Volunteer digital marketing & recruitment program procurement in support of the SOW $50,000
Xentit, LLC Volunteer digital marketing & recruitment program procurement in support of the SOW $13,652
Xentit, LLC Volunteer digital marketing & recruitment program procurement in support of the SOW $60,274
Xentit, LLC Volunteer digital marketing & recruitment program procurement in support of the SOW -$60,274
Xentit, LLC Volunteer digital marketing & recruitment program procurement in support of the SOW -$37,003
Xentit, LLC Volunteer digital marketing & recruitment program procurement in support of the SOW $171,360
Subcontractor not on record Volunteer digital marketing & recruitment program procurement in support of the SOW $421,000
Linkedin Corporation Volunteer digital marketing & recruitment program procurement in support of the SOW $217,125
Google LLC Volunteer digital marketing & recruitment program procurement in support of the SOW $439,780

Quick answers

Who was awarded contract 15BNAS23F00000224?

15BNAS23F00000224 was awarded to Accenture Federal Services LLC by Central Office (Bureau of Prisons) on September 29, 2023.

How much is contract 15BNAS23F00000224 worth?

The government has obligated $21,028,452 on 15BNAS23F00000224.

Is contract 15BNAS23F00000224 an order under another contract?

Yes. 15BNAS23F00000224 is a delivery order under GS35F540GA, a federal supply schedule, on Multiple Award Schedule (MAS).

Was contract 15BNAS23F00000224 competed?

The extent of competition for 15BNAS23F00000224 was full and open competition. The government received 1 offer.

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