Betterup LEAD coaching license (G-LEAD).

Ended Awarded Last action

Contract number
FA701425F0184
Awardee
Awarding agency
Obligated
$734,400

Award facts

Contract value 100% obligated
$734,400.00 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Contracting staff
NAICS code
541715 Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)
PSC
R499 Support- Professional: Other
Set-aside
No set-aside
Competition
Competed under SAP Simplified Acquisition
Pricing
Firm Fixed Price
Place of performance
Joint Base Andrews, MD 20762, USA
Research
SBIR Program Phase III Action

Award details come from SAM.gov/FPDS.

About this award

This federal contract award is for the BETTERUP LEAD COACHING LICENSE (G-LEAD) program, awarded to Betterup, Inc., a for-profit technology-enabled coaching firm based in San Francisco, California. The $734,400.00 Firm Fixed Price contract is a Delivery Order awarded by the Department of the Air Force's District Washington. The contract is not set aside and is a Small Business Innovation Research (SBIR) Program Phase III action, indicating Betterup's innovative approach to leadership development. The contract provides executive coaching licenses, leadership assessment services, and digital coaching platforms to support the Department of the Air Force's leadership development and organizational transformation objectives. Betterup, Inc. holds several significant Indefinite Delivery Contracts (IDCs) with other federal agencies, including the Administration for Children and Families and the Department of the Treasury, showcasing the company's capability to deliver comprehensive, flexible coaching solutions across multiple government entities.

Quick answers

Who was awarded contract FA701425F0184?

FA701425F0184 was awarded to Betterup, Inc. by District Washington (Headquarters Air Force) on September 22, 2025.

How much is contract FA701425F0184 worth?

The government has obligated $734,400 on FA701425F0184.

Is contract FA701425F0184 an order under another contract?

Yes. FA701425F0184 is a delivery order under FA701423D0017, an indefinite delivery contract.

Was contract FA701425F0184 competed?

The extent of competition for FA701425F0184 was competed under sap.

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