VA general mental health and suicide prevention awareness and education outreach services
Active Awarded Last action
- Contract number
- 36C10X23F0021
- Awardee
-
J.r. Reingold & Associates, Inc. UEI NWLHEGXQRJQ1
- Awarding agency
-
VA Strategic Acquisition Center Frederick
Headquarters, Department of Veterans Affairs
- Obligated
- $79,275,897
Award facts
- Contract value 37% obligated
-
- $79,275,896.78 Current, with exercised options
- $212,338,493.16 Potential, with all options
- Completion date 72% complete
-
- Current, with exercised options
- Potential, with all options
- Contracting staff
- NAICS code
- 541511 Custom Computer Programming Services
- PSC
- R799 Support- Management: Other
- Set-aside
- Total Small Business
- Competition
- Full and Open Competition · 2 offers Multiple Award, Fair Opportunity
- Pricing
- Firm Fixed Price
- Place of performance
- Washington, DC 20001, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
- Service Contract Act FAR subpart 22.10
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Exercise an Option | $8,664,564 | |
| Supplemental Agreement for work within scope | -$43,656 | |
| Supplemental Agreement for work within scope | $0 | |
| Other Administrative Action | $0 | |
| Exercise an Option | $8,324,556 | |
| Supplemental Agreement for work within scope | $156,151 | |
| Exercise an Option | $1,531,000 | |
| Exercise an Option | $1,726,257 | |
| Exercise an Option | $8,092,743 | |
| Supplemental Agreement for work within scope | $0 | |
| Exercise an Option | $16,056,744 | |
| Exercise an Option | $18,900,000 | |
| Supplemental Agreement for work within scope | $2,000,000 | |
| Exercise an Option | $3,000,000 | |
| Original award | $10,867,537 |
Show all 16
About this award
The Department of Veterans Affairs Strategic Acquisition Center Frederick awarded a $212.3 million firm fixed price delivery order to J.R. Reingold & Associates, Inc. (doing business as Reingold, Inc.) for general mental health and suicide prevention awareness and education outreach services. This award, which extends through March 3, 2028, is designated as a total small business set-aside and represents one of the largest contract awards in the contractor's portfolio. The work will be performed in Washington, DC, and is issued under Reingold's General Services Administration Multiple Award Schedule contract vehicle, enabling streamlined delivery of comprehensive communications solutions supporting the VA's mental health and suicide prevention initiatives.
Reingold, Inc., an Alexandria, Virginia-based strategic communications and digital marketing firm established in 2001, brings substantial federal government experience to this engagement. The contractor specializes in creative design, web development, and digital services and frequently partners with major subcontractors including DAI Global LLC, Leidos Inc., and Cherokee Nation Strategic Programs L.L.C. to execute complex requirements. Beyond this VA engagement, Reingold maintains significant blanket purchase agreements with the U.S. Census Bureau (valued at up to $223.8 million and $275 million respectively) and the National Archives and Records Administration ($6.5 million), demonstrating its established capacity to deliver large-scale communications and digital services across multiple federal agencies.
Quick answers
Who was awarded contract 36C10X23F0021?
36C10X23F0021 was awarded to J.r. Reingold & Associates, Inc. by VA Strategic Acquisition Center Frederick (Headquarters) on April 4, 2023.
How much is contract 36C10X23F0021 worth?
The government has obligated $79,275,897 on 36C10X23F0021. Its potential value, with all options, is $212,338,493.
Is contract 36C10X23F0021 an order under another contract?
Yes. 36C10X23F0021 is a delivery order under 47QRAA21D001F, a federal supply schedule, on Multiple Award Schedule (MAS).
Was contract 36C10X23F0021 competed?
The extent of competition for 36C10X23F0021 was full and open competition. The government received 2 offers. It was set aside: Total Small Business.
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