CMS spanish language multi-media and education campaign for medicare open enrollment
Ended Awarded Last action
- Contract number
- 75FCMC24F0120
- Awardee
-
BLN LLC UEI U1MVVCMEKKB8
- Awarding agency
-
Centers for Medicare and Medicaid Services
Department of Health and Human Services
- Obligated
- $2,992,350
Award facts
- Contract value 20% obligated
-
- $2,992,350.00 Current, with exercised options
- $14,971,521.00 Potential, with all options
- Completion date 100% complete
-
- Current, with exercised options
- Potential, with all options
- NAICS code
- 512110 Motion Picture and Video Production
- PSC
- R499 Support- Professional: Other
- Set-aside
- Competitive 8(a)
- Competition
- Full and Open Competition · 3 offers Multiple Award, Fair Opportunity
- Pricing
- Time and Materials
- Place of performance
- West McLean, VA 22102, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
- Employment Eligibility Verification (E-Verify) FAR subpart 22.18
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Terminate for Convenience | $0 | |
| Other Administrative Action | $0 | |
| Original award | $2,992,350 |
About this award
The Centers for Medicare and Medicaid Services (CMS) awarded a delivery order contract valued at $14.97 million to BLN LLC (doing business as Bln24) on July 9, 2024, for a Spanish Language Multi-Media and Education Campaign supporting Medicare Open Enrollment. The contract is set aside as a Competitive 8(a) award, recognizing BLN LLC's status as an SBA-certified 8(a) Program Participant and minority-owned, Asian-Pacific American-owned business. The work will be performed in West McLean, Virginia, under a time and materials pricing structure, with an ultimate completion date of July 8, 2027. This contract vehicle is part of CMS's broader efforts to enhance outreach and education to Spanish-speaking Medicare beneficiaries during critical enrollment periods.
BLN LLC brings substantial federal contracting experience to this engagement, having previously secured contracts across multiple agencies including the U.S. Census Bureau, Internal Revenue Service, Department of Agriculture, and Department of State. The company specializes in digital media campaigns, creative services, and multimedia education initiatives—capabilities directly aligned with CMS's campaign objectives. BLN LLC also holds significant Indefinite Delivery Vehicle agreements, including an $85 million Blanket Purchase Agreement with the Health Resources and Services Administration for marketing campaign services, which demonstrates its proven track record in executing large-scale federal marketing and education initiatives similar to the Medicare Open Enrollment campaign.
Quick answers
Who was awarded contract 75FCMC24F0120?
75FCMC24F0120 was awarded to BLN LLC by Centers for Medicare and Medicaid Services (Department of Health and Human Services) on July 9, 2024.
How much is contract 75FCMC24F0120 worth?
The government has obligated $2,992,350 on 75FCMC24F0120. Its potential value, with all options, is $14,971,521.
Is contract 75FCMC24F0120 an order under another contract?
Yes. 75FCMC24F0120 is a delivery order under 47QRAA20D0071, a federal supply schedule, on Multiple Award Schedule (MAS).
Was contract 75FCMC24F0120 competed?
The extent of competition for 75FCMC24F0120 was full and open competition. The government received 3 offers. It was set aside: Competitive 8(a).
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