Aemo marketing professional education services
Ended Definitive Contract Awarded Last action
- Contract number
- W911SD25CA034
- Awardee
-
Northwestern University UEI KG76WYENL5K1
- Awarding agency
-
MICC West Point
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $294,500
Award facts
- Opportunity
-
- Marketing Professional Educational Training in Chicago, IL - AEMO HQ Pre-Solicitation · W911SD25QA077 · Posted Apr 22, 2025
- Contract value 100% obligated
- $294,500.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- West Point Military Academy Headquarters, Department of Defense
- NAICS code
- 611430 Professional and Management Development Training
- PSC
- U099 Education/Training- Other
- Set-aside
- No set-aside
- Competition
- Competed under SAP · 4 offers Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Evanston, IL 60208, USA
Award details come from SAM.gov/FPDS.
About this award
The Department of the Army Materiel Command has awarded a $294,500 definitive contract on a firm fixed-price basis to Northwestern University's Sponsored Research Division for professional marketing education services. The contract, which runs through December 31, 2025, supports the Army Enterprise Marketing Officers (AEMO) program and was awarded without a small business set-aside. Work will be performed in Evanston, Illinois, where Northwestern University's campus is located. This award fulfills the requirements outlined in the Army's April 2025 pre-solicitation notice, which sought comprehensive marketing professional training covering brand strategy, customer targeting, digital journey mapping, institutional storytelling, data visualization, and emerging digital technologies.
Under this contract, Northwestern University will deliver training to 34 AEMO trainees over five days, providing all necessary personnel, materials, and facilities for the program. The deliverables include both digital and physical training materials that will remain accessible for at least six months following the training completion. As a prominent private research institution with extensive experience as a federal contractor across Department of Defense and civilian agencies, Northwestern University brings significant capacity to deliver specialized professional education services that support Army marketing operations and personnel development.
Quick answers
Who was awarded contract W911SD25CA034?
W911SD25CA034 was awarded to Northwestern University by MICC West Point (Mission and Installation Contracting Command) on August 15, 2025.
How much is contract W911SD25CA034 worth?
The government has obligated $294,500 on W911SD25CA034.
Which agency awarded contract W911SD25CA034?
MICC West Point (Mission and Installation Contracting Command) awarded W911SD25CA034, with funding from West Point Military Academy (Headquarters).
Was contract W911SD25CA034 competed?
The extent of competition for W911SD25CA034 was competed under sap. The government received 4 offers.
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