The Federal Emergency Management Agency (FEMA) awarded a definitive, firm-fixed price contract to The Advertising Council Inc., doing business as AD Council, for the 2024 READY CAMPAIGN. The contract, valued at $1,502,653.87, has a completion date of February 26, 2025. The AD Council, a non-profit organization that develops and distributes public service advertising campaigns, will provide public education, media outreach, and communications services for FEMA's emergency preparedness messaging. This contract is not set aside for any specific business type. In addition to this FEMA contract, the AD Council holds several federal Indefinite Delivery Vehicles (IDVs) with various agencies, including the National Highway Traffic Safety Administration and the Executive Office of the President's Office of Administration, which allow them to provide media campaign services across a range of social issues and government initiatives.
Generated 2/18/25, 1:48 PM