Virtual reality (VR) application for suicide prevention training (SPT)
Ended Definitive Contract Awarded Last action
- Contract number
- 36C10X25C0035
- Awardee
-
Customer Value Partners, LLC UEI L6R3M86AFBB5
- Awarding agency
-
VA Strategic Acquisition Center Frederick
Headquarters, Department of Veterans Affairs
- Obligated
- $313,960
Award facts
- Opportunity
-
- Notice of Intent to Sole Source - Customer Value Partners, LLC. Special Notice · 36C10X25Q0111 · Posted Aug 25, 2025
- Contract value 40% obligated
-
- $313,960.43 Current, with exercised options
- $775,301.63 Potential, with all options
- Completion date 100% complete
-
- Current, with exercised options
- Potential, with all options
- Contracting staff
- Funding agency
- Headquarters Department of Veterans Affairs
- NAICS code
- 541511 Custom Computer Programming Services
- Set-aside
- No set-aside
- Competition
- Not Competed · 1 offer Only One Source
- Pricing
- Firm Fixed Price
- Place of performance
- Decatur, GA 30033, USA
- Legislative mandates
-
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $14,654 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $299,306 |
About this award
The Department of Veterans Affairs awarded a firm fixed price definitive contract to Customer Value Partners, LLC for development of a virtual reality suicide prevention training application on September 8, 2025, under a sole-source procurement reflecting the awardee's prior selection through the Veterans Health Administration Innovation Ecosystem's Broad Agency Announcement.
The ceiling value is $760,647.63. Place of performance is Decatur, GA. Customer Value Partners is a minority-owned small business. The originating solicitation, published as a Notice of Intent to Sole Source on August 25, 2025, seeks an immersive VR training environment to help VA medical providers recognize and respond to suicide risks among veterans. Deliverables include recruiting 100 VA licensed medical providers, conducting user testing across 5–10 sites, and developing both VR and 2D versions of the training application with AI-enabled grading and feedback mechanisms. The contract spans a 12-month base period and an optional 12-month extension, with ultimate completion September 7, 2027. Work is procured under NAICS 541511 (Computer Programming Services). Service Contract Inventory data shows $25 thousand invoiced in FY2025 with 0.0 FTEs reported; the prime self-performed all work with no subcontractors.
Quick answers
Who was awarded contract 36C10X25C0035?
36C10X25C0035 was awarded to Customer Value Partners, LLC by VA Strategic Acquisition Center Frederick (Headquarters) on September 8, 2025.
How much is contract 36C10X25C0035 worth?
The government has obligated $313,960 on 36C10X25C0035. Its potential value, with all options, is $775,302.
Which agency awarded contract 36C10X25C0035?
VA Strategic Acquisition Center Frederick (Headquarters) awarded 36C10X25C0035, with funding from Headquarters (Department of Veterans Affairs).
Was contract 36C10X25C0035 competed?
The extent of competition for 36C10X25C0035 was not competed. The government received 1 offer.
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