Smokey bear copyright management, protection, and promotion contract
Ended Definitive Contract Awarded Last action
- Contract number
- 12760424C0002
- Awardee
-
Perpetual Licensing LLC UEI S4LLKHMKZ9P3
- Awarding agency
-
Acquisitions
Washington Office, Department of Agriculture
- Obligated
- $2,113,019
Award facts
- Opportunity
-
- 12760424Q0117 Solicitation number
- Contract value 52% obligated
-
- $2,113,019.00 Current, with exercised options
- $4,029,059.00 Potential, with all options
- Completion date 100% complete
-
- Current, with exercised options
- Potential, with all options
- NAICS code
- 533110 Lessors of Nonfinancial Intangible Assets (except Copyrighted Works)
- PSC
- R701 Support- Management: Advertising
- Set-aside
- Total Small Business
- Competition
- Competed under SAP · 1 offer Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- West Hollywood, CA 90048, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $790,160 | |
| Other Administrative Action | $0 | |
| Exercise an Option | $649,095 | |
| Original award | $625,596 |
About this award
The U.S. General Services Administration has awarded a Definitive Contract to Perpetual Licensing LLC for Smokey Bear copyright management, protection, and promotion services. This firm fixed-price contract, valued at approximately $4.03 million, represents a Total Small Business set-aside and is being performed in West Hollywood, California. The current modification exercises Optional Period 2 with a period of performance from April 1, 2026 through March 31, 2027, with an ultimate completion date of March 31, 2028. The contract was originally awarded on April 1, 2024.
Under this engagement, Perpetual Licensing LLC will manage the intellectual property rights, protective measures, and promotional activities associated with Smokey Bear, the iconic mascot of the U.S. Forest Service's wildfire prevention campaign. The contractor's responsibilities encompass copyright administration, brand protection, and marketing support to ensure the effective use and safeguarding of this nationally recognized symbol across various media and promotional channels. As a small business set-aside contract, this award supports the government's procurement objectives of fostering opportunities for small business participation in federal contracting.
Quick answers
Who was awarded contract 12760424C0002?
12760424C0002 was awarded to Perpetual Licensing LLC by Acquisitions (Washington Office) on April 1, 2024.
How much is contract 12760424C0002 worth?
The government has obligated $2,113,019 on 12760424C0002. Its potential value, with all options, is $4,029,059.
Was contract 12760424C0002 competed?
The extent of competition for 12760424C0002 was competed under sap. The government received 1 offer. It was set aside: Total Small Business.
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